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Process of Customer Interaction in New Service Development

In: Involving Customers In New Service Development

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  • Ian Alam

    (Jones School of Business, State University of New York, USA)

Abstract

The following sections are included:IntroductionWhy Interact with Customers?How to Interact with the Customers?Interaction between Front-Line Employees and CustomersSelecting Customers for InteractionProblems in Customer InteractionConclusionsReferences

Suggested Citation

  • Ian Alam, 2006. "Process of Customer Interaction in New Service Development," World Scientific Book Chapters, in: Bo Edvardsson & Anders Gustafsson & Per Kristensson & Peter Magnusson & Jonas Matthing (ed.), Involving Customers In New Service Development, chapter 2, pages 15-31, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9781860948893_0002
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    Cited by:

    1. Hsieh, Jung-Kuei & Hsieh, Yi-Ching, 2015. "Dialogic co-creation and service innovation performance in high-tech companies," Journal of Business Research, Elsevier, vol. 68(11), pages 2266-2271.
    2. Schemmann, Brita & Herrmann, Andrea M. & Chappin, Maryse M.H. & Heimeriks, Gaston J., 2016. "Crowdsourcing ideas: Involving ordinary users in the ideation phase of new product development," Research Policy, Elsevier, vol. 45(6), pages 1145-1154.

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