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The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany

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  • Grebitus, Carola
  • Steiner, Bodo
  • Veeman, Michele

Abstract

This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess influences of these individual-specific characteristics on German consumers’ stated choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers’ value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.

Suggested Citation

  • Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
    • Handle: RePEc:pra:mprapa:64630
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    More about this item

    Keywords

    carbon footprint; ecological; Rokeach Value Survey; environmental sustainability; mixed logit;
    All these keywords.

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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