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The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany

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  • Grebitus, Carola
  • Steiner, Bodo
  • Veeman, Michele

Abstract

This study explores influences of human values and trust on stated preferences for food labeled with environmental footprints. We apply survey data to assess influences of these individual-specific characteristics on German consumers’ stated choices of potatoes, through an attribute-based choice experiment in which product alternatives are described by footprint labels and prices. We find that accounting for consumers’ value systems, but not generalized trust beliefs, aids in understanding choices and identifying possible markets for footprint-labeled food products.

Suggested Citation

  • Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2014. "The roles of human values and generalized trust on stated preferences when food is labeled with environmental footprints: insights from Germany," MPRA Paper 64630, University Library of Munich, Germany.
  • Handle: RePEc:pra:mprapa:64630
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    References listed on IDEAS

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    1. repec:eee:ecolec:v:140:y:2017:i:c:p:251-264 is not listed on IDEAS
    2. Rim Lassoued & Jill E. Hobbs & Eric T. Micheels & David Di Zhang, 2015. "Consumer Trust in Chicken Brands: A Structural Equation Model," Canadian Journal of Agricultural Economics/Revue canadienne d'agroeconomie, Canadian Agricultural Economics Society/Societe canadienne d'agroeconomie, vol. 63(4), pages 621-647, December.
    3. Weinrich, Ramona & Spiller, Achim, 2016. "Can a Multi-Level Label do Better than a Binary Label for Animal Welfare? A PLS-Analysis of Consumer Satisfaction," International Food and Agribusiness Management Review, International Food and Agribusiness Management Association, vol. 19(3), pages 1-30, August.
    4. Hobbs, Jill E. & Goddard, Ellen, 2015. "Consumers and trust," Food Policy, Elsevier, vol. 52(C), pages 71-74.
    5. Owusu-Sekyere, E. & Owusu, V. & Donkor, E. & Jordaan, H., 2018. "Welfare estimates of food safety and quality policy changes in Southern Ghana," 2018 Conference, July 28-August 2, 2018, Vancouver, British Columbia 276939, International Association of Agricultural Economists.
    6. repec:eee:jfpoli:v:69:y:2017:i:c:p:46-57 is not listed on IDEAS
    7. repec:gam:jsusta:v:10:y:2018:i:10:p:3597-:d:174484 is not listed on IDEAS
    8. Anastasia V. Kistova & Julia S. Zamaraeva & Natalia N. Pimenova & Ksenia V. Reznikova & Natalia P. Koptseva & Natalia N. Seredkina, 2016. "Regional Peculiarities in Modernization Processes within the Territories of Central Siberia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 857-865.
    9. Drichoutis, Andreas C. & Lusk, Jayson L. & Pappa, Valentina, 2016. "Elicitation formats and the WTA/WTP gap: A study of climate neutral foods," Food Policy, Elsevier, vol. 61(C), pages 141-155.
    10. Grebitus, Carola & Steiner, Bodo & Veeman, Michele M., 2016. "Paying for sustainability: A cross-cultural analysis of consumers’ valuations of food and non-food products labeled for carbon and water footprints," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 63(C), pages 50-58.
    11. repec:eee:eejocm:v:28:y:2018:i:c:p:10-27 is not listed on IDEAS
    12. repec:eee:jfpoli:v:74:y:2018:i:c:p:39-52 is not listed on IDEAS
    13. Caputo, Vincenzina & Scarpa, Riccardo & Nayga, Rodolfo M. & Ortega, David L., 2018. "Are preferences for food quality attributes really normally distributed? An analysis using flexible mixing distributions," Journal of choice modelling, Elsevier, vol. 28(C), pages 10-27.
    14. De Marchi, Elisa & Caputo, Vincenzina & Nayga, Rodolfo M. & Banterle, Alessandro, 2016. "Time preferences and food choices: Evidence from a choice experiment," Food Policy, Elsevier, vol. 62(C), pages 99-109.
    15. Anastasia V. Kistova & Julia S. Zamaraeva & Natalia N. Pimenova & Ksenia V. Reznikova & Natalia P. Koptseva & Natalia N. Seredkina, 2016. "Regional Peculiarities in Modernization Processes within the Territories of Central Siberia," International Review of Management and Marketing, Econjournals, vol. 6(4), pages 857-865.
    16. repec:fan:ecaqec:v:html10.3280/ecag2017-001005 is not listed on IDEAS
    17. repec:eee:jfpoli:v:80:y:2018:i:c:p:55-67 is not listed on IDEAS
    18. Peschel, Anne & Grebitus, Carola & Steiner, Bodo & Veeman, Michele, 2016. "How does consumer knowledge affect environmentally sustainable choices? Evidence from a cross-country latent class analysis of food labels," MPRA Paper 69864, University Library of Munich, Germany.
    19. repec:eee:ecolec:v:148:y:2018:i:c:p:54-65 is not listed on IDEAS
    20. Tonkin, Emma & Meyer, Samantha B. & Coveney, John & Webb, Trevor & Wilson, Annabelle M., 2016. "The process of making trust related judgements through interaction with food labelling," Food Policy, Elsevier, vol. 63(C), pages 1-11.

    More about this item

    Keywords

    carbon footprint; ecological; Rokeach Value Survey; environmental sustainability; mixed logit;

    JEL classification:

    • C25 - Mathematical and Quantitative Methods - - Single Equation Models; Single Variables - - - Discrete Regression and Qualitative Choice Models; Discrete Regressors; Proportions; Probabilities
    • C9 - Mathematical and Quantitative Methods - - Design of Experiments
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Q5 - Agricultural and Natural Resource Economics; Environmental and Ecological Economics - - Environmental Economics

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