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Perceived health risk, environmental knowledge, and contingent valuation for improving air quality: New evidence from the Jinchuan mining area in China

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  • Li, Zhengtao
  • Hu, Bin

Abstract

This study examined people’s willingness to pay (WTP) for improving air quality obtained through contingent valuation method (CVM) in the context of the theory of planned behaviour. Following this theory, four indicators were developed to measure people’s behavioural intentions for improving air quality; two of these indicators were correlated with contingent valuation survey. Structural equation modelling (SEM) was employed to estimate our Perception-based Behavioural Intention Model (PBIM) by using a cross-sectional data set of 759 residents of the Jinchuan mining area in Gansu Province, China. We found that Jinchuan residents’ WTP for improving local air quality was significantly influenced by the perceived health risk of hazardous pollutants, environmental knowledge, socioeconomic status, current health condition, gender, work environment, and proximity to the pollution source. This study shows that SEM outperforms conventional CVM econometrically and in terms of the provision of relevant policy information.

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  • Li, Zhengtao & Hu, Bin, 2018. "Perceived health risk, environmental knowledge, and contingent valuation for improving air quality: New evidence from the Jinchuan mining area in China," Economics & Human Biology, Elsevier, vol. 31(C), pages 54-68.
    • Handle: RePEc:eee:ehbiol:v:31:y:2018:i:c:p:54-68
    DOI: 10.1016/j.ehb.2018.07.007
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    7. Zhengtao Li & Henk Folmer, 2023. "Air pollution and perception-based averting behaviour in the Jinchuan mining area, China," The Annals of Regional Science, Springer;Western Regional Science Association, vol. 70(2), pages 477-505, April.
    8. Yoonjung Oh & Seoyong Kim & Sohee Kim, 2022. "Searching for New Human Behavior Model in Explaining Energy Transition: Exploring the Impact of Value and Perception Factors on Inconsistency of Attitude toward Policy Support and Intention to Pay for," IJERPH, MDPI, vol. 19(18), pages 1-26, September.
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