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Willingness to pay or intention to pay: The attitude-behavior relationship in contingent valuation


  • Luzar, E. Jane
  • Cosse, Kelli J.


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  • Luzar, E. Jane & Cosse, Kelli J., 1998. "Willingness to pay or intention to pay: The attitude-behavior relationship in contingent valuation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 27(3), pages 427-444.
  • Handle: RePEc:eee:soceco:v:27:y:1998:i:3:p:427-444

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    References listed on IDEAS

    1. Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
    2. Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. " The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, Oxford University Press, vol. 16(3), pages 280-289, December.
    3. Don L. Coursey & John L. Hovis & William D. Schulze, 1987. "The Disparity Between Willingness to Accept and Willingness to Pay Measures of Value," The Quarterly Journal of Economics, Oxford University Press, vol. 102(3), pages 679-690.
    4. Allen, Chris T & Machleit, Karen A & Kleine, Susan Schultz, 1992. " A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience," Journal of Consumer Research, Oxford University Press, vol. 18(4), pages 493-504, March.
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    Cited by:

    1. Leßmann, Ortrud & Masson, Torsten, 2015. "Sustainable consumption in capability perspective: Operationalization and empirical illustration," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 57(C), pages 64-72.
    2. Rosenberger, Randall S. & Needham, Mark D. & Morzillo, Anita T. & Moehrke, Caitlin, 2012. "Attitudes, willingness to pay, and stated values for recreation use fees at an urban proximate forest," Journal of Forest Economics, Elsevier, vol. 18(4), pages 271-281.
    3. Walton, D. & Thomas, J. A. & Cenek, P. D., 2004. "Self and others' willingness to pay for improvements to the paved road surface," Transportation Research Part A: Policy and Practice, Elsevier, vol. 38(7), pages 483-494, August.
    4. Robert Caruana & Michal J. Carrington & Andreas Chatzidakis, 2016. "“Beyond the Attitude-Behaviour Gap: Novel Perspectives in Consumer Ethics”: Introduction to the Thematic Symposium," Journal of Business Ethics, Springer, vol. 136(2), pages 215-218, June.
    5. repec:eee:soceco:v:69:y:2017:i:c:p:61-70 is not listed on IDEAS
    6. Börger, Tobias & Hattam, Caroline, 2017. "Motivations matter: Behavioural determinants of preferences for remote and unfamiliar environmental goods," Ecological Economics, Elsevier, vol. 131(C), pages 64-74.
    7. De Valck, Jeremy & Vlaeminck, Pieter & Liekens, Inge & Aertsens, Joris & Chen, Wendy & Vranken, Liesbet, 2012. "The sources of preference heterogeneity for nature restoration scenarios," Working Papers 146522, Katholieke Universiteit Leuven, Centre for Agricultural and Food Economics.
    8. Adaman, Fikret & KaralI, Nihan & Kumbaroglu, Gürkan & Or, Ilhan & Özkaynak, Begüm & Zenginobuz, Ünal, 2011. "What determines urban households' willingness to pay for CO2 emission reductions in Turkey: A contingent valuation survey," Energy Policy, Elsevier, vol. 39(2), pages 689-698, February.
    9. Halkos, George & Matsiori, Steriani, 2017. "Environmental attitude, motivations and values for marine biodiversity protection," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 69(C), pages 61-70.
    10. van Exel, N.J.A. & Brouwer, W.B.F. & van den Berg, B. & Koopmanschap, M.A., 2006. "With a little help from an anchor: Discussion and evidence of anchoring effects in contingent valuation," Journal of Behavioral and Experimental Economics (formerly The Journal of Socio-Economics), Elsevier, vol. 35(5), pages 836-853, October.
    11. Elena Ojea & Maria L. Loureiro, 2009. "Valuation Of Wildlife: Revising Some Additional Considerations For Scope Tests," Contemporary Economic Policy, Western Economic Association International, vol. 27(2), pages 236-250, April.
    12. Ojea, Elena & Loureiro, Maria L., 2007. "Altruistic, egoistic and biospheric values in willingness to pay (WTP) for wildlife," Ecological Economics, Elsevier, vol. 63(4), pages 807-814, September.
    13. Charles Sims, 2013. "Hypothetical Market Familiarity and the Disconnect Between Stated and Observed Values for Green Energy," International Journal of Energy Economics and Policy, Econjournals, vol. 3(1), pages 10-19.

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