Willingness to pay or intention to pay: The attitude-behavior relationship in contingent valuation
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Volume (Year): 27 (1998)
Issue (Month): 3 ()
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- Allen, Chris T & Machleit, Karen A & Kleine, Susan Schultz, 1992. " A Comparison of Attitudes and Emotions as Predictors of Behavior at Diverse Levels of Behavioral Experience," Journal of Consumer Research, University of Chicago Press, vol. 18(4), pages 493-504, March.
- Ajzen, Icek, 1991. "The theory of planned behavior," Organizational Behavior and Human Decision Processes, Elsevier, vol. 50(2), pages 179-211, December.
- Fazio, Russell H & Powell, Martha C & Williams, Carol J, 1989. " The Role of Attitude Accessibility in the Attitude-to-Behavior Process," Journal of Consumer Research, University of Chicago Press, vol. 16(3), pages 280-89, December.
- Coursey, Don L & Hovis, John L & Schulze, William D, 1987. "The Disparity between Willingness to Accept and Willingness to Pay Measures of Value," The Quarterly Journal of Economics, MIT Press, vol. 102(3), pages 679-90, August.
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