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Dynamics of Buyer-Supplier Co-dependency for Optimizing Functional Efficiency

  • Rajagopal

    ()

    (Tecnológico de Monterrey, Campus Ciudad de México)

The performance related issues of buyer-supplier relationship have attracted both the academic and corporate managers. The study attempts to make theoretical contributions to the literature on relationships in marketing channels. Compared with the impact of the often-investigated construct of dependence structure, the impact of channel function performance on relationship quality is relatively large. This study has been conducted in reference to the suppliers of office equipments serving to the industrial accounts in Mexico. The study addresses broadly the issues as to what extent is the impact of quality performance responsible for doing business with the organizational buyers. Discussions also analyze the impact of channel function performance on relationship quality, which is moderated by the extent dependence structure of the relationship.

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File URL: http://alejandria.ccm.itesm.mx/egap/documentos/2007-03-MKT.pdf
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Paper provided by Tecnológico de Monterrey, Campus Ciudad de México in its series Marketing Working Papers with number 2007-03-MKT.

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Date of creation: Mar 2007
Date of revision:
Handle: RePEc:ega:wpaper:200703
Contact details of provider: Web page: http://www.ccm.itesm.mx/egap/

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