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The Effect of Dynamic Relationship Capabilities on B2B Lolyalty

Author

Listed:
  • Márton Vilmányi

    (University of Szeged)

  • Erzsébet Hetesi

    (University of Szeged)

Abstract

The focal issue of our study is to model the adaptation capability of enterprises from a relational point of view in the South Great Plain Region of Hungary. Our main question is how enterprises can modify their relational behaviour in B2B markets to ensure the success of their relationships. We use the resource based view from a dynamic aspect. To operationalise the investigation problem we use the dynamic relational capability framework. In the study we investigate the perceived values of dynamic relational capability and the effect of relational capability on the perceived relationship success.

Suggested Citation

  • Márton Vilmányi & Erzsébet Hetesi, 2016. "The Effect of Dynamic Relationship Capabilities on B2B Lolyalty," Theory Methodology Practice (TMP), Faculty of Economics, University of Miskolc, vol. 12(01), pages 79-88.
    • Handle: RePEc:mic:tmpjrn:v:12:y:2016:i:01:p:79-88
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    File URL: http://tmp.gtk.uni-miskolc.hu/volumes/2016/01/TMP_2016_01_09.pdf
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    References listed on IDEAS

    as
    1. Wolfgang Ulaga, 2003. "Capturing value creation in business relationships: A customer perspective," Post-Print hal-00484963, HAL.
    2. Kahneman, Daniel & Knetsch, Jack L & Thaler, Richard H, 1986. "Fairness and the Assumptions of Economics," The Journal of Business, University of Chicago Press, vol. 59(4), pages 285-300, October.
    3. Rauyruen, Papassapa & Miller, Kenneth E., 2007. "Relationship quality as a predictor of B2B customer loyalty," Journal of Business Research, Elsevier, vol. 60(1), pages 21-31, January.
    4. Rhona Johnsen & David Ford, 2006. "Interaction capability development of smaller suppliers in relationships with larger customers," Post-Print hal-00952864, HAL.
    5. Schurr, Paul H. & Hedaa, Laurids & Geersbro, Jens, 2008. "Interaction episodes as engines of relationship change," Journal of Business Research, Elsevier, vol. 61(8), pages 877-884, August.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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