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Women executives job performance in the tourism industry: the use of social media and digital competences

Author

Listed:
  • Luz María Moyano Castolo

    (Universidad Anáhuac, México)

  • Rocío Mendoza Castillo

    (Universidad Anáhuac, México)

  • Edgar Faugier Fuentes

    (Universidad Iberoamericana Ciudad de México, México)

  • Karla Barajas Portas

    (Universidad Anáhuac, México)

Abstract

The use of social networks is inevitable in work environments. Research findings show the effect of social media on employee job performance (Pavithra and Deepak, 2021). This research aims to understand the impact of the use of social networks and digital competences on the job performance of women executives in the tourism sector. With data obtained from women in this sector, a study and analysis of the factors versatility in use, concerns or fears, and use at work, was carried out to evaluate job performance and the incidence of digital competences. The methodology used was Partial Least Squares structural equation models (PLS-SEM) with the purpose of verifying the theoretical model related to job performance, which is explainedthrough digital competence, versatility, concerns, and uses of social networks. The main contribution of the study lies in the approach to understanding job performance, specificallyof women executives, who faced different challenges during the COVID-19 pandemic, takingadvantage of social networks to improve their activities.

Suggested Citation

  • Luz María Moyano Castolo & Rocío Mendoza Castillo & Edgar Faugier Fuentes & Karla Barajas Portas, 2022. "Women executives job performance in the tourism industry: the use of social media and digital competences," The Anahuac Journal, Business and Economics School. Anahuac University (Mexico)., vol. 22(1), pages 118-150, June.
    • Handle: RePEc:amj:journl:v:22:y:2022:i:1:p:118-150
    DOI: https://doi.org/10.36105/theanahuacjour.2022v22n1.05
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    More about this item

    Keywords

    job performance; social networks; digital competences; women executives; tourismsector;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z33 - Other Special Topics - - Tourism Economics - - - Marketing and Finance

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