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Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe

In: Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management

Author

Listed:
  • Elena Patsyuk

    (Volgograd State Technical University)

  • Svetlana Karpusova

    (Volgograd State Technical University)

  • Olga Surkova

    (Volgograd State Technical University)

Abstract

The authors seek the goal of studying the perspectives of the use of marketing tools for joint crises fighting in socioeconomic sphere of Russia and Europe. The authors determine the dynamics of development of the recent financial crisis in economic systems of Russia and Europe and of their current state with the help of statistical analysis and perform evaluation of application of directive measures in fighting economic crisis with the help of the proprietary methodology, which supposes calculations by a special formula and of the correlation analysis. As a result of the research, the authors come to the conclusion that further attempts of overcoming the crises in socioeconomic sphere of Russia and Europe are not expedient due to their low effectiveness. This requires the use of the developed marketing model of joint crises fighting in socioeconomic sphere of Russia and Europe which allows involving entrepreneurial structures into the process of crises fighting in socioeconomic sphere and realizing marketing measures in the sphere of crisis management at macro- and microlevel simultaneously.

Suggested Citation

  • Elena Patsyuk & Svetlana Karpusova & Olga Surkova, 2017. "Marketing Tools of Joint Crises Fighting in Socioeconomic Sphere of Russia and Europe," Contributions to Economics, in: Elena G. Popkova (ed.), Overcoming Uncertainty of Institutional Environment as a Tool of Global Crisis Management, pages 605-611, Springer.
    • Handle: RePEc:spr:conchp:978-3-319-60696-5_76
    DOI: 10.1007/978-3-319-60696-5_76
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    More about this item

    Keywords

    F02; H12; M31;
    All these keywords.

    JEL classification:

    • F02 - International Economics - - General - - - International Economic Order and Integration
    • H12 - Public Economics - - Structure and Scope of Government - - - Crisis Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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