Variable Selection for Market Basket Analysis
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References listed on IDEAS
- Roger Betancourt & David Gautschi, 1990. "Demand Complementarities, Household Production, and Retail Assortments," Marketing Science, INFORMS, vol. 9(2), pages 146-161.
- Yasemin Boztuğ & Lutz Hildebrandt, 2008. "Modeling Joint Purchases with a Multivariate MNL Approach," Schmalenbach Business Review (sbr), LMU Munich School of Management, vol. 60(4), pages 400-422, October.
- Smith M. & Kohn R., 2002. "Parsimonious Covariance Matrix Estimation for Longitudinal Data," Journal of the American Statistical Association, American Statistical Association, vol. 97, pages 1141-1153, December.
- Boztug, Yasemin & Reutterer, Thomas, 2008. "A combined approach for segment-specific market basket analysis," European Journal of Operational Research, Elsevier, vol. 187(1), pages 294-312, May.
More about this item
KeywordsMarket basket analysis; cross category effects; variable selection; multivariate logit model; pseudo likelihood estimation;
- C13 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Estimation: General
- C52 - Mathematical and Quantitative Methods - - Econometric Modeling - - - Model Evaluation, Validation, and Selection
- L81 - Industrial Organization - - Industry Studies: Services - - - Retail and Wholesale Trade; e-Commerce
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
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