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Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business

Author

Listed:
  • Sharjana Alam Shaily

    (London School of Commerce, University of Leeds, United Kingdom)

  • Nazmun Nahar Emma

    (The University of Wales Trinity and Saint David, United Kingdom.)

Abstract

The purpose of this article is to conduct a detailed analysis of the integration of Artificial Intelligence (AI) marketing to get brand recognition for social business. It has been seen that AI is immensely popular with businesses these days. This article mainly focuses on the use of AI marketing elements to increase brand recognition for social businesses, which are not very well-known to consumers in Bangladesh. This study makes use of a quantitative research approach that includes a survey questionnaire used to explain the kind of impact AI may have on brand recognition for social businesses. The authors have approached 500 respondents and got close to an 81% response rate, 403 responses. With the support of SPSS, the collected answers from the sample were analyzed. The results show that integration of AI marketing strategies will play a significant role in leading to increase brand awareness and recognition for social business. This research will allow the professionals to integrate AI marketing elements to achieve improved brand recognition. This study will also encourage establishing of more social businesses ultimately benefiting society.

Suggested Citation

  • Sharjana Alam Shaily & Nazmun Nahar Emma, 2021. "Integration of Artificial Intelligence Marketing to Get Brand Recognition for Social Business," International Review of Management and Marketing, Econjournals, vol. 11(4), pages 29-37.
    • Handle: RePEc:eco:journ3:2021-04-4
    as

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    References listed on IDEAS

    as
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    More about this item

    Keywords

    Artificial Intelligence Marketing; Brand Awareness; Brand Recognition; Social Business; Social Businesses in Bangladesh.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L31 - Industrial Organization - - Nonprofit Organizations and Public Enterprise - - - Nonprofit Institutions; NGOs; Social Entrepreneurship

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