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Priorities Determining Future Directions of Sustainable Development in Business Models of the Healthcare Industry—Findings and Framework

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  • Rocio Rodriguez

    (Marketing and Market Research Department, Faculty of Economic and Business, Campus de Espinardo, Murcia University, 30100 Murcia, Spain
    School of Communication, Leadership and Marketing, Kristiania University College, Kirkegaten 24-26, 0153 Oslo, Norway)

  • Göran Svensson

    (School of Communication, Leadership and Marketing, Kristiania University College, Kirkegaten 24-26, 0153 Oslo, Norway)

  • David Eriksson

    (Department of Industrial Engineering and Management, Jönköping University, SE-551 11 Jönköping, Sweden)

Abstract

The private healthcare sector was chosen because of the fundamental importance of quality in this sector, the widespread understanding that sustainable development is part of hospital quality standards, and the compelling need for the supply chain components to work together in order to add value to the business models of private healthcare services. This study uses a qualitative methodology, striving to add value to and shed light on the relationship between private hospital communication modes and their stakeholders’ needs and their stakeholders’ expectations of business models in the marketplace and society. This research lists a range of actions and services for assessing the priorities of private hospital communication modes in business models with respect to stakeholder needs and expectations. Furthermore, the study links stakeholder needs and the expectations of business models in private hospitals, with respect to private hospital communication modes with stakeholders, and vice versa. It also provides directions for managers in the healthcare industry to determine the appropriate actions and services for addressing stakeholders’ needs and stakeholders’ expectations of business models in private hospitals considering sustainable development. This research contributes to framing the future direction of sustainable development in business models of the healthcare industry. The paper outlines the assessment of communication modes in relation to economic, social, and environmental performance in the context of sustainable development.

Suggested Citation

  • Rocio Rodriguez & Göran Svensson & David Eriksson, 2021. "Priorities Determining Future Directions of Sustainable Development in Business Models of the Healthcare Industry—Findings and Framework," Sustainability, MDPI, vol. 13(11), pages 1-11, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:11:p:6507-:d:570608
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    References listed on IDEAS

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