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Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne


  • Volle, Pierre


  • Reineri-Brial, Bérangère


Noting that the use of Internet is not only utilitarian but experiential indeed cultural, this dissertation describes in depth and explains what people lives in their online consumer experiences. This description is done through the three great social and personal changes brought by the advent of cyberculture: the question of materiality of the body during immersion, through the concept of telepresence, the identity strategies and new forms of sociability appearing in the online consumption. The research is interpretive and involves a number of methods including the life stories as the main one (the semi-structured interviews and projective collages are also used). They are analyzed by a structural analysis and comparative analysis. In addition, the dissertation engages multidisciplinary literature, mainly based on media research, social psychology and marketing. Finally, recommendations are made for researchers and managers.

Suggested Citation

  • Reineri-Brial, Bérangère, 2011. "Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne," Economics Thesis from University Paris Dauphine, Paris Dauphine University, number 123456789/7673 edited by Volle, Pierre, October.
  • Handle: RePEc:dau:thesis:123456789/7673
    Note: dissertation

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    References listed on IDEAS

    1. Stephen Bond & Anke Hoeffler & Jonathan Temple, 2001. "GMM Estimation of Empirical Growth Models," Economics Papers 2001-W21, Economics Group, Nuffield College, University of Oxford.
    2. Ashenfelter, Orley C, 1978. "Estimating the Effect of Training Programs on Earnings," The Review of Economics and Statistics, MIT Press, vol. 60(1), pages 47-57, February.
    3. Brekke, Kurt R. & Grasdal, Astrid L. & Holms, Tor Helge, 2009. "Regulation and pricing of pharmaceuticals: Reference pricing or price cap regulation?," European Economic Review, Elsevier, vol. 53(2), pages 170-185, February.
    4. Stephen Bond & Anke Hoeffler, 2001. "GMM Estimation of Empirical Growth Models," Economics Series Working Papers 2001-W21, University of Oxford, Department of Economics.
    5. Mats A. Bergman & Niklas Rudholm, 2003. "The Relative Importance of Actual and Potential Competition: Empirical Evidence From the Pharmaceuticals Market," Journal of Industrial Economics, Wiley Blackwell, vol. 51(4), pages 455-467, December.
    6. Thomas Aronsson & Mats Bergman & Niklas Rudholm, 2001. "The Impact of Generic Drug Competition on Brand Name Market Shares – Evidence from Micro Data," Review of Industrial Organization, Springer;The Industrial Organization Society, vol. 19(4), pages 423-433, December.
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    More about this item


    experiential marketing; identity strategy; identity construction; mediated communications; marketing expérientiel; stratégies identitaires; construction identitaire; sociabilité médiatisée; téléprésence; cyberculture; Internet;

    JEL classification:

    • C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
    • D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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