Téléprésence, nouvelles sociabilités et stratégies identitaires dans l’expérience de consommation en ligne
- Volle, Pierre
Noting that the use of Internet is not only utilitarian but experiential indeed cultural, this dissertation describes in depth and explains what people lives in their online consumer experiences. This description is done through the three great social and personal changes brought by the advent of cyberculture: the question of materiality of the body during immersion, through the concept of telepresence, the identity strategies and new forms of sociability appearing in the online consumption. The research is interpretive and involves a number of methods including the life stories as the main one (the semi-structured interviews and projective collages are also used). They are analyzed by a structural analysis and comparative analysis. In addition, the dissertation engages multidisciplinary literature, mainly based on media research, social psychology and marketing. Finally, recommendations are made for researchers and managers.
|This book is provided by Paris Dauphine University in its series Economics Thesis from University Paris Dauphine with number 123456789/7673 and published in 2011.|
|Contact details of provider:|| Web page: http://www.dauphine.fr/en/welcome.html|
More information through EDIRC
Keywords: experiential marketing; identity strategy; identity construction; mediated communications; marketing expérientiel; stratégies identitaires; construction identitaire; sociabilité médiatisée; téléprésence; cyberculture; Internet;
Find related papers by JEL classification:
- C93 - Mathematical and Quantitative Methods - - Design of Experiments - - - Field Experiments
- D12 - Microeconomics - - Household Behavior - - - Consumer Economics: Empirical Analysis
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
When requesting a correction, please mention this item's handle: RePEc:dau:thesis:123456789/7673. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Alexandre Faure)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.
Follow series, journals, authors & more
New papers by email
Subscribe to new additions to RePEc
Public profiles for Economics researchers
Various rankings of research in Economics & related fields
Who was a student of whom, using RePEc
Curated articles & papers various economics topics
Blog aggregator for economics research
Cases of plagiarism in Economics
Job Market Papers
RePEc working paper series dedicated to the job market
Pretend you are at the helm of an economics department
Services from the StL Fed
Data, research, apps & more from the St. Louis Fed