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The Electronic Market Place as a Key Business Model in Trade


  • Violeta Galabova

    (University of National and World Economy, Sofia, Bulgaria)


Digitalisation has transformed trade over the last two decades. New business models have been developed through interdependence and synergy in the activities of many participants. Such a business model is the electronic marketplace, which connects consumers with suppliers in a united ecosystem. The purpose of this article is to derive the characteristics of the e-marketplace and the advantages of this business model that stimulate its development. To achieve this goal, a content analysis of academic publications was applied, statistical data were used, terminological clarifications were made. The study is limited to marketplace platforms trading in goods and services, excluding social media platforms, operating systems and payment systems.

Suggested Citation

  • Violeta Galabova, 2021. "The Electronic Market Place as a Key Business Model in Trade," Nauchni trudove, University of National and World Economy, Sofia, Bulgaria, issue 2, pages 265-278, April.
  • Handle: RePEc:nwe:natrud:y:2021:i:2:p:265-278

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    More about this item


    e-marketplace; business model; platform; trade;
    All these keywords.

    JEL classification:

    • M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • O30 - Economic Development, Innovation, Technological Change, and Growth - - Innovation; Research and Development; Technological Change; Intellectual Property Rights - - - General


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