IDEAS home Printed from https://ideas.repec.org/a/aes/icmbdj/v1y2015i1p347-358.html
   My bibliography  Save this article

A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges

Author

Listed:
  • Adriana Emilia Robu (Percă-Robu)

    (Alexandru Ioan Cuza University of Iași)

Abstract

Existing research has showed an increased interest in interactivity dimensions when it comes to attracting and retaining online users, focusing in particular on their responses. However, studies focused on identifying the actual dimensions of interactivity considered by experts in the field are scarce. This study fills that gap by exploring through a qualitative research, the responses of 11 experts in the field of Information Technology from different companies, regarding the assessment of the interactivity dimensions from a pragmatic point of view. This phenomenological approach focuses on the experts' actual experiences with the interactivity challenges on the one hand, and users' demands and expectations, on the other hand. Moreover, this paper provides an important outcome, establishing the first important dimensions of interactivity involved nowadays in the process of engaging online users. Thus, the result of this study has two major implications (1) offers online marketers and web designers the modes of actual interactivity useful in enhancing the user experience, (2) establishes the significant dimensions of interactivity that will further be the subject of a physiological metric based experiment.

Suggested Citation

  • Adriana Emilia Robu (Percă-Robu), 2015. "A Phenomenological Approach of E-Commerce Websites Interactivity Dimensions: A Close Look at Experts’ Challenges," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 347-358, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:347-358
    as

    Download full text from publisher

    File URL: http://www.mbd.ase.ro/RePEc/aes/icmbdj/2015/ICMBDJ_V1_2015_142.pdf
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Mazursky, David & Vinitzky, Gideon, 2005. "Modifying consumer search processes in enhanced on-line interfaces," Journal of Business Research, Elsevier, vol. 58(10), pages 1299-1309, October.
    2. Yoo, Weon-Sang & Lee, Yunjung & Park, JungKun, 2010. "The role of interactivity in e-tailing: Creating value and increasing satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 89-96.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Hsu, Wen-Chin & Lee, Mu-Heng & Zheng, Kai-Wen, 2024. "From virtual to reality: The power of augmented reality in triggering impulsive purchases," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
    2. repec:cmj:networ:y:2013:i:1:p:114-124 is not listed on IDEAS
    3. Stefan Hoffmann & Tom Joerß & Robert Mai & Payam Akbar, 2022. "Augmented reality-delivered product information at the point of sale: when information controllability backfires," Journal of the Academy of Marketing Science, Springer, vol. 50(4), pages 743-776, July.
    4. Park, Minjung & Yoo, Jungmin, 2020. "Effects of perceived interactivity of augmented reality on consumer responses: A mental imagery perspective," Journal of Retailing and Consumer Services, Elsevier, vol. 52(C).
    5. Kirk, Colleen P. & Chiagouris, Larry & Gopalakrishna, Pradeep, 2012. "Some people just want to read: The roles of age, interactivity, and perceived usefulness of print in the consumption of digital information products," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 168-178.
    6. Carlson, Jamie & O’Cass, Aron & Ahrholdt, Dennis, 2015. "Assessing customers’ perceived value of the online channel of multichannel retailers: A two country examination," Journal of Retailing and Consumer Services, Elsevier, vol. 27(C), pages 90-102.
    7. Kostyk, Alena & Sheng, Jie, 2023. "VR in customer-centered marketing: Purpose-driven design," Business Horizons, Elsevier, vol. 66(2), pages 225-236.
    8. Alalwan, Ali Abdallah, 2018. "Investigating the impact of social media advertising features on customer purchase intention," International Journal of Information Management, Elsevier, vol. 42(C), pages 65-77.
    9. Yang, Xue, 2021. "Determinants of consumers’ continuance intention to use social recommender systems: A self-regulation perspective," Technology in Society, Elsevier, vol. 64(C).
    10. Frank J. van Rijnsoever & Carolina Castaldi, 2008. "Perceived technology clusters and ownership of related technologies: the case of consumer electronics," Innovation Studies Utrecht (ISU) working paper series 08-17, Utrecht University, Department of Innovation Studies, revised Jun 2008.
    11. Adriana-Emilia ROBU, 2012. "WEB SITES INTERACTIVITY AND DESIGN CHARACTERISTICS IN THE ONLINE CONSUMER BEHAVIOR - Survey Article -," CrossCultural Management Journal, Fundația Română pentru Inteligența Afacerii, Editorial Department, issue 2, pages 45-53, November.
    12. Mitja Petelin & Dejan Križaj, 2020. "Utilization Analysis of Slovenian Hotel Websites," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 193-200.
    13. Tsao, Wen-Yu, 2013. "The fitness of product information: Evidence from online recommendations," International Journal of Information Management, Elsevier, vol. 33(1), pages 1-9.
    14. Jui-Hsiang Lee & Chang-Franw Lee, 2019. "Extension of TAM by Perceived Interactivity to Understand Usage Behaviors on ACG Social Media Sites," Sustainability, MDPI, vol. 11(20), pages 1-19, October.
    15. repec:cmj:journl:y:2012:i:26:robua is not listed on IDEAS
    16. Mitja Petelin & Dejan Križaj, 2020. "Utilization Analysis of Slovenian Hotel Websites," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 13(2), pages 193-200.
    17. Elizabeth Emperatriz García-Salirrosas & Ángel Acevedo-Duque & Viviana Marin Chaves & Paula Andrea Mejía Henao & Juan Carlos Olaya Molano, 2022. "Purchase Intention and Satisfaction of Online Shop Users in Developing Countries during the COVID-19 Pandemic," Sustainability, MDPI, vol. 14(10), pages 1-14, May.
    18. Hwang, Angel Hsing-Chi & Oh, Jeeyun, 2020. "Interacting with background music engages E-Customers more: The impact of interactive music on consumer perception and behavioral intention," Journal of Retailing and Consumer Services, Elsevier, vol. 54(C).
    19. Lu, Chih-Cheng & Wu, Ing-Long & Hsiao, Wei-Hung, 2019. "Developing customer product loyalty through mobile advertising: Affective and cognitive perspectives," International Journal of Information Management, Elsevier, vol. 47(C), pages 101-111.
    20. repec:cmj:networ:y:2013:i:1:p:131-142 is not listed on IDEAS
    21. Hwang, ShinYoung, 2018. "Would satisfaction with smart speakers transfer into loyalty towards the smart speaker provider?," 22nd ITS Biennial Conference, Seoul 2018. Beyond the boundaries: Challenges for business, policy and society 190336, International Telecommunications Society (ITS).
    22. Huré, Elodie & Picot-Coupey, Karine & Ackermann, Claire-Lise, 2017. "Understanding omni-channel shopping value: A mixed-method study," Journal of Retailing and Consumer Services, Elsevier, vol. 39(C), pages 314-330.
    23. Arpita Khare & Saumya Dixit & Subhro Sarkar, 2020. "Factors affecting website continuance intention: a study of Indian travel websites," Information Technology & Tourism, Springer, vol. 22(2), pages 243-271, June.

    More about this item

    Keywords

    website interactivity; interactivity dimensions; user experience; user interface; e-commerce.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:aes:icmbdj:v:1:y:2015:i:1:p:347-358. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Lucian Onisor (email available below). General contact details of provider: https://edirc.repec.org/data/aseeero.html .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.