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Perceived technology clusters and ownership of related technologies: the case of consumer electronics

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  • Frank J. van Rijnsoever

    ()

  • Carolina Castaldi

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Abstract

We contribute to the understanding of how technologies may be perceived to be part of technology clusters. The value added of the paper is both at a theoretical and empirical level. We add to the theoretical understanding of technology clusters by distinguishing between clusters in perceptions and clusters in ownership and by proposing a mechanism to explain the existence of clusters. Our empirical analysis combines qualitative and quantitative methods to investigate clusters of consumer electronics for a sample of Dutch consumers. We find that perceived clusters in consumer electronics are mostly determined by functional linkages and that perceived technology clusters are good predictors of ownership clusters, but only for less widely diffused products.

Suggested Citation

  • Frank J. van Rijnsoever & Carolina Castaldi, 2008. "Perceived technology clusters and ownership of related technologies: the case of consumer electronics," Innovation Studies Utrecht (ISU) working paper series 08-17, Utrecht University, Department of Innovation Studies, revised Jun 2008.
  • Handle: RePEc:uis:wpaper:0817
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    File URL: http://www.geo.uu.nl/isu/pdf/isu0817.pdf
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    References listed on IDEAS

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    1. Moreau, C Page & Markman, Arthur B & Lehmann, Donald R, 2001. " "What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products," Journal of Consumer Research, Oxford University Press, vol. 27(4), pages 489-498, March.
    2. Cecilia Chaing & Lindsay McSweeney, 2010. "A Behavioral Model of Rational Choice," CPI Journal, Competition Policy International, vol. 6.
    3. Gregan-Paxton, Jennifer & John, Deborah Roedder, 1997. " Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Journal of Consumer Research, Oxford University Press, vol. 24(3), pages 266-284, December.
    4. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, Oxford University Press, vol. 11(4), pages 849-867, March.
    5. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. " Constructive Consumer Choice Processes," Journal of Consumer Research, Oxford University Press, vol. 25(3), pages 187-217, December.
    6. Mazursky, David & Vinitzky, Gideon, 2005. "Modifying consumer search processes in enhanced on-line interfaces," Journal of Business Research, Elsevier, vol. 58(10), pages 1299-1309, October.
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    Cited by:

    1. Frank J. van Rijnsoever & Jacco Farla & Martin J. Dijst, 2009. "Consumer Car Preferences and Information Search Channels," Innovation Studies Utrecht (ISU) working paper series 09-07, Utrecht University, Department of Innovation Studies, revised Apr 2009.
    2. Frank J. van Rijnsoever & Carolina Castaldi, 2008. "Knowledge base, information search and intention to adopt innovation," Innovation Studies Utrecht (ISU) working paper series 08-02, Utrecht University, Department of Innovation Studies, revised Feb 2008.

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    Keywords

    Technology clusters; consumer electronics; innovation;

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