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Perceived technology clusters and ownership of related technologies: the case of consumer electronics

  • Frank J. van Rijnsoever

    ()

  • Carolina Castaldi

    ()

We contribute to the understanding of how technologies may be perceived to be part of technology clusters. The value added of the paper is both at a theoretical and empirical level. We add to the theoretical understanding of technology clusters by distinguishing between clusters in perceptions and clusters in ownership and by proposing a mechanism to explain the existence of clusters. Our empirical analysis combines qualitative and quantitative methods to investigate clusters of consumer electronics for a sample of Dutch consumers. We find that perceived clusters in consumer electronics are mostly determined by functional linkages and that perceived technology clusters are good predictors of ownership clusters, but only for less widely diffused products.

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File URL: http://www.geo.uu.nl/isu/pdf/isu0817.pdf
File Function: Version June 2008
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Paper provided by Utrecht University, Department of Innovation Studies in its series Innovation Studies Utrecht (ISU) working paper series with number 08-17.

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Date of creation: Jun 2008
Date of revision: Jun 2008
Handle: RePEc:uis:wpaper:0817
Contact details of provider: Web page: http://www.uu.nl/faculty/geosciences/EN/research/institutesandgroups/researchinstitutes/copernicusinstitute/research/Innovation/Pages/default.aspx

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  1. Bettman, James R & Luce, Mary Frances & Payne, John W, 1998. " Constructive Consumer Choice Processes," Journal of Consumer Research, University of Chicago Press, vol. 25(3), pages 187-217, December.
  2. repec:cpi:cpijrn:6.1.2010:i=5496 is not listed on IDEAS
  3. Moreau, C Page & Markman, Arthur B & Lehmann, Donald R, 2001. " "What Is It?" Categorization Flexibility and Consumers' Responses to Really New Products," Journal of Consumer Research, University of Chicago Press, vol. 27(4), pages 489-98, March.
  4. Gatignon, Hubert & Robertson, Thomas S, 1985. " A Propositional Inventory for New Diffusion Research," Journal of Consumer Research, University of Chicago Press, vol. 11(4), pages 849-67, March.
  5. Gregan-Paxton, Jennifer & John, Deborah Roedder, 1997. " Consumer Learning by Analogy: A Model of Internal Knowledge Transfer," Journal of Consumer Research, University of Chicago Press, vol. 24(3), pages 266-84, December.
  6. Mazursky, David & Vinitzky, Gideon, 2005. "Modifying consumer search processes in enhanced on-line interfaces," Journal of Business Research, Elsevier, vol. 58(10), pages 1299-1309, October.
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