WEB SITES INTERACTIVITY AND DESIGN CHARACTERISTICS IN THE ONLINE CONSUMER BEHAVIOR - Survey Article -
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References listed on IDEAS
- Jones, Marilyn Y. & Spence, Mark T. & Vallaster, Christine, 2008. "Creating emotions via B2C websites," Business Horizons, Elsevier, vol. 51(5), pages 419-428.
- Yoo, Weon-Sang & Lee, Yunjung & Park, JungKun, 2010. "The role of interactivity in e-tailing: Creating value and increasing satisfaction," Journal of Retailing and Consumer Services, Elsevier, vol. 17(2), pages 89-96.
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More about this item
Keywords
Web interactivity; Web design; Consumer behavior; Online consumer behavior; Eye-tracking; Eye movement;All these keywords.
JEL classification:
- M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
- M50 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Personnel Economics - - - General
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