How Fragrant are perfumes? A Micro Perspective from Middle East
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KeywordsCustomer satisfaction; perfume market; brand consciousness; brand loyalty; shop loyalty; consumer exploitation; purchase frequency; buying motive;
- D03 - Microeconomics - - General - - - Behavioral Microeconomics: Underlying Principles
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M30 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - General
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