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Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research

Author

Listed:
  • Sidorchuk, Roman

    (Plekhanov Russian University of Economics)

  • Skorobogatykh, Irina

    (Plekhanov Russian University of Economics)

Abstract

The paper deals with marketing research of public transport Mountains. Moscow. The methodology of research on the method of observation-based marketing technology "Mystery Shopper" using indicators of quality of transportation services. In this paper we demonstrate some limitations of this approach to ensure the transition of users of private cars to use public transport.

Suggested Citation

  • Sidorchuk, Roman & Skorobogatykh, Irina, 2015. "Marketing evaluation of quality attributes of public transport using parametric approach: an overview of some of the results of two waves of research," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, February.
    • Handle: RePEc:mmb:journl:articl_v1_1_15
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    File URL: http://www.marketing-mba.ru/article/v1_15/Skorobogatykh.pdf
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    References listed on IDEAS

    as
    1. Schastlivaia, D. N., 2014. "Features Of The Development Of The Brand Territory (For Example, The Formation Of The Historical And Cultural Traditions Of Delphi,As Inter-Regional Center Of Ancient Greece)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 3, November.
    2. Costa, Álvaro & Fernandes, Ruben, 2012. "Urban public transport in Europe: Technology diffusion and market organisation," Transportation Research Part A: Policy and Practice, Elsevier, vol. 46(2), pages 269-284.
    Full references (including those not matched with items on IDEAS)

    Citations

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    Cited by:

    1. Gorelova, T.P. & Meshkov, A.A & Sidorchuk, R.R. & Zavyalova, N.B. & Liksutov, M.S., 2016. "Analysis of the Russian approaches to the evaluation of the quality of transport services by land public transport (marketing aspect)," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 1, April.
    2. Artemchuk M.I. & Nuzhdina A.V. & Pjatova D.R. & Osetrova E. & Lindenbaum Ju. & Efimova D.M., 2016. "That Important Passengers Of The Moscow City Public Transport?," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, August.
    3. Murtuzalieva T.V. & Skorobogatykh Irina I. & Sidorchuk R.R. & Musatov B.I., 2018. "Marketing Management System Of Continuous Control For Indicators Of Expectations Of Consumers And Use Of " Bige Data"," Annals of marketing-mba, Department of Marketing, Marketing MBA (RSconsult), vol. 2, June.

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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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