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Characteristics Of Consumer Behaviour In Services Sector

Author

Listed:
  • GOLDBACH Dumitru

    (Bucharest University of Economic Studies)

  • RADULIAN Andreea

    (Bucharest University of Economic Studies)

  • POPA Mircea

    (Bucharest University of Economic Studies)

Abstract

The science of marketing has had a dynamic evolution, being influenced, over time, by the diversity of socio-economic and political contexts. Regardless of the geographical space to which we refer, reality has showed that marketing was concerned with satisfying the needs of citizens, seen in the key as consumers of goods and services.Therefore, this diversification also needed the emergence of new paradigms in what the area of health care services means. As the socio-economic context experienced major changes and the tools used experienced a diversification. Recently, the COVID-19 pandemic has generated a change in approach, especially in what the doctor-patient relationship means. In other words, what needles, 4 years ago seemed to be perfectly valid, today must be repositioned.In this context, in this article we have carried out research about the paradigm shift of the doctor-patient relationship in diabetic conditions.

Suggested Citation

  • GOLDBACH Dumitru & RADULIAN Andreea & POPA Mircea, 2023. "Characteristics Of Consumer Behaviour In Services Sector," Revista Economica, Lucian Blaga University of Sibiu, Faculty of Economic Sciences, vol. 75(1), pages 19-29, April.
    • Handle: RePEc:blg:reveco:v:75:y:2023:i:1:p:19-29
    DOI: 10.56043/reveco-2023-0002
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    References listed on IDEAS

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    2. Hood, Christopher, 1995. "The "new public management" in the 1980s: Variations on a theme," Accounting, Organizations and Society, Elsevier, vol. 20(2-3), pages 93-109.
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    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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