The electronic word of mouth as a context variable in the hotel management decision-making process
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- Jooyoung Hwang & Anita Eves & Jason L. Stienmetz, 2021. "The Impact of Social Media Use on Consumers’ Restaurant Consumption Experiences: A Qualitative Study," Sustainability, MDPI, vol. 13(12), pages 1-33, June.
- Küster, Inés & Pascual, Juan J., 2021. "Non-monetary price perceived in e-peer-to peer accommodation. Airbnb guests’ perspective," Cuadernos de Gestión, Universidad del País Vasco - Instituto de Economía Aplicada a la Empresa (IEAE).
- Beatriz Moliner-Velázquez & María Fuentes-Blasco & Irene Gil-Saura, 2023. "Motivations and attitudes towards consulting eWOM when booking accommodation," Service Business, Springer;Pan-Pacific Business Association, vol. 17(2), pages 557-578, June.
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Keywords
behaviour; electronic word-of-mouth; hotels; management; performance; structural equations models; comportamiento; boca-oído-electrónico; hoteles; gestión; desempeño; modelos de ecuaciones estructurales;All these keywords.
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