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Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations

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  • Liang, Sai
  • Schuckert, Markus
  • Law, Rob
  • Chen, Chih-Chien

Abstract

Many sharing-economy websites like Airbnb that offer vacation-rental options for travelers are very popular. However, few studies targeting the vacation-rental industry have investigated online reviews. To narrow this gap, this study focuses mainly on the gamification design developed by Airbnb that awards a “Superhost” badge to hosts who receive good reviews and observes how this can impact an accommodation's review volume and ratings. All available information regarding Airbnb accommodation offered in Hong Kong was retrieved from Airbnb's website. We then constructed a negative binomial model and a Tobit model with different independent variables and controlled a set of variables relating to accommodation characteristics. The results show that an accommodation with the “Superhost” badge is more likely to receive reviews and higher ratings. In addition, guests are willing to spend more on “Superhost” accommodations. Based on our findings, we present implications for research and host practice.

Suggested Citation

  • Liang, Sai & Schuckert, Markus & Law, Rob & Chen, Chih-Chien, 2017. "Be a “Superhost”: The importance of badge systems for peer-to-peer rental accommodations," Tourism Management, Elsevier, vol. 60(C), pages 454-465.
    • Handle: RePEc:eee:touman:v:60:y:2017:i:c:p:454-465
    DOI: 10.1016/j.tourman.2017.01.007
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    Cited by:

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    2. Moro, Sérgio & Ramos, Pedro & Esmerado, Joaquim & Jalali, Seyed Mohammad Jafar, 2019. "Can we trace back hotel online reviews’ characteristics using gamification features?," International Journal of Information Management, Elsevier, vol. 44(C), pages 88-95.
    3. Ert, Eyal & Fleischer, Aliza, 2019. "The evolution of trust in Airbnb: A case of home rental," Annals of Tourism Research, Elsevier, vol. 75(C), pages 279-287.
    4. Ma, Shuang & Cui, Xuebin & Xiao, Xiaohong & Zhao, Xiaonan, 2022. "The impact of photo verification service on sales performance in the peer-to-peer economy: Moderating role of customer uncertainty," Journal of Business Research, Elsevier, vol. 142(C), pages 45-55.
    5. Cui, Lixin & Wang, Yonggui & Chen, Weiming & Wen, Wen & Han, Myat Su, 2021. "Predicting determinants of consumers' purchase motivation for electric vehicles: An application of Maslow's hierarchy of needs model," Energy Policy, Elsevier, vol. 151(C).
    6. Giulia Contu & Claudio Conversano & Luca Frigau & Francesco Mola, 2020. "Identifying factors affecting the status of superhost: evidence from Sardinia and Sicily," Quality & Quantity: International Journal of Methodology, Springer, vol. 54(5), pages 1633-1653, December.
    7. Xu, Yu & Hazée, Simon & So, Kevin Kam Fung & Li, K. Daisy & Malthouse, Edward Carl, 2021. "An evolutionary perspective on the dynamics of service platform ecosystems for the sharing economy," Journal of Business Research, Elsevier, vol. 135(C), pages 127-136.
    8. Liang, Sai & Li, Hui & Liu, Xianwei & Schuckert, Markus, 2019. "Motivators behind information disclosure: Evidence from Airbnb hosts," Annals of Tourism Research, Elsevier, vol. 76(C), pages 305-319.
    9. Wang, Hong & Ma, Baolong & Bai, Rubing & Zhang, Lin, 2021. "The unexpected effect of frugality on green purchase intention," Journal of Retailing and Consumer Services, Elsevier, vol. 59(C).
    10. Xu, Xun & Zeng, Shuo & He, Yuanjie, 2021. "The impact of information disclosure on consumer purchase behavior on sharing economy platform Airbnb," International Journal of Production Economics, Elsevier, vol. 231(C).
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