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The impact of online consumer reviews on purchase intentions for electronic products

Author

Listed:
  • Pooja Katyal

    (United University
    United Institute of Technology)

  • Reetika Sehgal

    (DIT University)

  • Anand Kumar Gupta

    (United University)

Abstract

In today’s digital era, online consumer reviews (OCRs) significantly influence purchasing decisions, especially for electronic products, which require careful evaluation due to their technical features, cost, and durability. This study examines the impact of OCRs on consumer purchase intentions for electronic products on e-commerce platforms. Using a quantitative research approach, data was collected from 227 respondents in India through a five-point Likert-scale questionnaire, which included open-ended questions on three key factors: online review credibility, reviewer credibility, and platform credibility. Cronbach’s Alpha was used to assess data reliability, and factor analysis was performed to identify the key determinants affecting purchase intentions. The findings reveal seven critical components of OCRs that shape consumer purchase intentions: website experience, review reliability, risk reduction, product evaluation, purchase motivation, trust enhancement, and ease of purchase. The study also discusses the Elaboration Likelihood Model, which supports the role of OCRs in consumer decision-making. These insights contribute to existing research while offering practical implications for e-commerce managers seeking to improve their online reputation and build consumer trust. The study concludes with its limitations and suggestions for future research.

Suggested Citation

  • Pooja Katyal & Reetika Sehgal & Anand Kumar Gupta, 2025. "The impact of online consumer reviews on purchase intentions for electronic products," International Journal of System Assurance Engineering and Management, Springer;The Society for Reliability, Engineering Quality and Operations Management (SREQOM),India, and Division of Operation and Maintenance, Lulea University of Technology, Sweden, vol. 16(9), pages 3178-3197, September.
    • Handle: RePEc:spr:ijsaem:v:16:y:2025:i:9:d:10.1007_s13198-025-02850-0
    DOI: 10.1007/s13198-025-02850-0
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