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When empathy prevents negative reviewing behavior

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  • Pera, Rebecca
  • Viglia, Giampaolo
  • Grazzini, Laura
  • Dalli, Daniele

Abstract

Previous research has found that peer-to-peer platforms have overly positive reviews. Guided by Construal Level Theory, this research investigates the relationship between social distance, empathy, and tourists’ intention to leave negative online reviews. The first study is a qualitative analysis which compares peer-to-peer settings (i.e., Airbnb) to institutional ones (i.e., Booking.com), and explores whether social closeness hinders tourists’ willingness to provide negative online reviews to express their poor experiences. The second and third study are laboratory studies which show that the mechanism behind reviewing biases is the activation of empathy.

Suggested Citation

  • Pera, Rebecca & Viglia, Giampaolo & Grazzini, Laura & Dalli, Daniele, 2019. "When empathy prevents negative reviewing behavior," Annals of Tourism Research, Elsevier, vol. 75(C), pages 265-278.
  • Handle: RePEc:eee:anture:v:75:y:2019:i:c:p:265-278
    DOI: 10.1016/j.annals.2019.01.005
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