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Motivators behind information disclosure: Evidence from Airbnb hosts

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  • Liang, Sai
  • Li, Hui
  • Liu, Xianwei
  • Schuckert, Markus

Abstract

Extensive studies have researched on the determinants of user information disclosure. This study extends current research by switching into peer-to-peer property rental platforms and highlights the information disclosure behavior of hosts (sellers). We construct a conceptual framework and collect a unique longitudinal dataset from Airbnb to examine the determinants of hosts' decisions to disclose information. The empirical results suggest that getting more reviews, higher ratings, and receiving more informative or readable reviews motivate hosts to disclose more information, especially for low permission relevant information. Moreover, property quantity negatively moderates the relationship between the reviews hosts received and their information disclosure intention. This study concludes by presenting theoretical and managerial implications for both research and practice.

Suggested Citation

  • Liang, Sai & Li, Hui & Liu, Xianwei & Schuckert, Markus, 2019. "Motivators behind information disclosure: Evidence from Airbnb hosts," Annals of Tourism Research, Elsevier, vol. 76(C), pages 305-319.
    • Handle: RePEc:eee:anture:v:76:y:2019:i:c:p:305-319
    DOI: 10.1016/j.annals.2019.03.001
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    Cited by:

    1. Li Zhou & Chunqiao Tan & Huimin Zhao, 2022. "Information Disclosure Decision for Tourism O2O Supply Chain Based on Blockchain Technology," Mathematics, MDPI, vol. 10(12), pages 1-21, June.
    2. Xia, Dan & Wang, Xiang-Qian, 2021. "The synergetic impact of environmental and innovation information disclosure on corporate financial performance: An empirical study based on China coal listed companies," Technovation, Elsevier, vol. 100(C).
    3. Chaang-Iuan Ho & Tzong-Shyuan Chen & Chin-Pei Li, 2023. "Airbnb’s Negative Externalities from the Consumer’s Perspective: How the Effects Influence the Booking Intention of Potential Guests," Sustainability, MDPI, vol. 15(11), pages 1-28, May.
    4. Zheng, Zuolong & Li, Ziying & Zhang, Xuwen & Liang, Sai & Law, Rob & Lei, Jiasu, 2023. "Substitution or complementary effects between hosts and neighbors’ information disclosure: Evidence from Airbnb," Journal of Business Research, Elsevier, vol. 161(C).
    5. Feng, Nan & Xu, Nan & Feng, Haiyang & Li, Minqiang, 2022. "Turn on instant booking or not? Decisions of rival hosts," Annals of Tourism Research, Elsevier, vol. 96(C).
    6. Gössling, Stefan & Larson, Mia & Pumputis, Aurimas, 2021. "Mutual surveillance on Airbnb," Annals of Tourism Research, Elsevier, vol. 91(C).
    7. Hamilton, Kathy & Hewer, Paul & Tonner, Andrea, 2022. "Authoritative performances of care in home exchange," Annals of Tourism Research, Elsevier, vol. 97(C).
    8. Chanchai Phonthanukitithaworn & Carmine Sellitto, 2022. "A Willingness to Disclose Personal Information for Monetary Reward: A Study of Fitness Tracker Users in Thailand," SAGE Open, , vol. 12(2), pages 21582440221, May.
    9. Li, Hengyun & Wang, Qian & Li, Gang & Cai, Danting, 2023. "Do looks matter for hosts on the peer-to-peer sharing accommodation market?," Annals of Tourism Research, Elsevier, vol. 98(C).
    10. Boto-García, David & Balado-Naves, Roberto & Mayor, Matías & Baños-Pino, José Francisco, 2023. "Consumers' demand for operational licencing: evidence from Airbnb in Paris," Annals of Tourism Research, Elsevier, vol. 100(C).

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