Modeling word-of-mouth usage
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References listed on IDEAS
- Hartline, Michael D. & Jones, Keith C., 1996. "Employee performance cues in a hotel service environment: Influence on perceived service quality, value, and word-of-mouth intentions," Journal of Business Research, Elsevier, vol. 35(3), pages 207-215, March.
- Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(04), pages 333-348, December.
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CitationsCitations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
- Cheng, Yi-Hsiu & Ho, Hui-Yi, 2015. "Social influence's impact on reader perceptions of online reviews," Journal of Business Research, Elsevier, vol. 68(4), pages 883-887.
- repec:eee:touman:v:57:y:2016:i:c:p:373-386 is not listed on IDEAS
- repec:eee:jbrese:v:80:y:2017:i:c:p:176-187 is not listed on IDEAS
- Yuangao Chen & Shuiqing Yang & Zhoujing Wang, 2016. "Service cooperation and marketing strategies of infomediary and online retailer with eWOM effect," Information Technology and Management, Springer, vol. 17(2), pages 109-118, June.
- Ranaweera, Chatura & Jayawardhena, Chanaka, 2014. "Talk up or criticize? Customer responses to WOM about competitors during social interactions," Journal of Business Research, Elsevier, vol. 67(12), pages 2645-2656.
- repec:eee:jbrese:v:82:y:2018:i:c:p:160-170 is not listed on IDEAS
More about this item
KeywordsInterpersonal communication; Social influence; Adoption; Diffusion;
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