Color and shopping intentions: The intervening effect of price fairness and perceived affect
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- Richard Thaler, 1985.
"Mental Accounting and Consumer Choice,"
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- Mick, David Glen, 1996. " Are Studies of Dark Side Variables Confounded by Socially Desirable Responding? The Case of Materialism," Journal of Consumer Research, University of Chicago Press, vol. 23(2), pages 106-19, September.
- MacInnis, Deborah J & Price, Linda L, 1987. " The Role of Imagery in Information Processing: Review and Extensions," Journal of Consumer Research, University of Chicago Press, vol. 13(4), pages 473-91, March.
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