The moderating roles of shopper experience and store type on the relationship between perceived merchandise value and willingness to pay a higher price
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- Richard Chinomona, 2015. "The influence of Perceived Hypermarket Size on Perceived Hypermarket Reputation, Trust and Customer Willingness to Purchase in South Africa," Journal of Economics and Behavioral Studies, AMH International, vol. 7(4), pages 60-70.
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KeywordsPerceived merchandise value; Willingness to pay a higher price; Shopper experience; Store type;
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