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Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email




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  • Phelps, Joseph E. & Lewis, Regina & Mobilio, Lynne & Perry, David & Raman, Niranjan, 2004. "Viral Marketing or Electronic Word-of-Mouth Advertising: Examining Consumer Responses and Motivations to Pass Along Email," Journal of Advertising Research, Cambridge University Press, vol. 44(04), pages 333-348, December.
  • Handle: RePEc:cup:jadres:v:44:y:2004:i:04:p:333-348_04

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    Cited by:

    1. Jie Zhang & Yongjun Sung & Wei-Na Lee, 2010. "To Play or Not to Play: An Exploratory Content Analysis of Branded Entertainment in Facebook," American Journal of Business, Emerald Group Publishing, vol. 25(1), pages 53-64, April.
    2. Ramezani, Mohsen & Moradi, Parham & Akhlaghian, Fardin, 2014. "A pattern mining approach to enhance the accuracy of collaborative filtering in sparse data domains," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 408(C), pages 72-84.
    3. Ho, Jason Y.C. & Dempsey, Melanie, 2010. "Viral marketing: Motivations to forward online content," Journal of Business Research, Elsevier, vol. 63(9-10), pages 1000-1006, September.
    4. Sinan Aral & Dylan Walker, 2011. "Creating Social Contagion Through Viral Product Design: A Randomized Trial of Peer Influence in Networks," Management Science, INFORMS, vol. 57(9), pages 1623-1639, February.
    5. Yang, Jianmei & Yao, Canzhong & Ma, Weicheng & Chen, Guanrong, 2010. "A study of the spreading scheme for viral marketing based on a complex network model," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 389(4), pages 859-870.
    6. Shen, George Chung-Chi & Chiou, Jyh-Shen & Hsiao, Chih-Hui & Wang, Chun-Hsien & Li, Hsin-Ni, 2016. "Effective marketing communication via social networking site: The moderating role of the social tie," Journal of Business Research, Elsevier, vol. 69(6), pages 2265-2270.
    7. Ralf van der Lans & Gerrit van Bruggen & Jehoshua Eliashberg & Berend Wierenga, 2010. "A Viral Branching Model for Predicting the Spread of Electronic Word of Mouth," Marketing Science, INFORMS, vol. 29(2), pages 348-365, 03-04.
    8. David Godes & Dina Mayzlin & Yubo Chen & Sanjiv Das & Chrysanthos Dellarocas & Bruce Pfeiffer & Barak Libai & Subrata Sen & Mengze Shi & Peeter Verlegh, 2005. "The Firm's Management of Social Interactions," Marketing Letters, Springer, vol. 16(3), pages 415-428, December.
    9. Ouidade Sabri, 2017. "Does Viral Communication Context Increase the Harmfulness of Controversial Taboo Advertising?," Journal of Business Ethics, Springer, vol. 141(2), pages 235-247, March.
    10. Lee, Hyejun & Lee, Dong Il & Kim, Taeho & Lee, Juhyun, 2013. "The moderating role of socio-semantic networks on online buzz diffusion," Journal of Business Research, Elsevier, vol. 66(9), pages 1367-1374.
    11. Gilles Séré de Lanauze & Béatrice Siadou-Martin, 2015. "La marque 2.0: l'humilité comme condition nécessaire de la relation marque consommateur?," Post-Print hal-01697924, HAL.
    12. repec:gam:jsusta:v:10:y:2017:i:1:p:15-:d:123921 is not listed on IDEAS
    13. Singh, Tanuja & Veron-Jackson, Liza & Cullinane, Joe, 2008. "Blogging: A new play in your marketing game plan," Business Horizons, Elsevier, vol. 51(4), pages 281-292.
    14. Martin, William C. & Lueg, Jason E., 2013. "Modeling word-of-mouth usage," Journal of Business Research, Elsevier, vol. 66(7), pages 801-808.
    15. Southwell, Brian G. & Slater, Jonathan S. & Rothman, Alexander J. & Friedenberg, Laura M. & Allison, Tiffany R. & Nelson, Christina L., 2010. "The availability of community ties predicts likelihood of peer referral for mammography: Geographic constraints on viral marketing," Social Science & Medicine, Elsevier, vol. 71(9), pages 1627-1635, November.
    16. Cowley, Elizabeth, 2014. "Consumers telling consumption stories: Word-of-mouth and retrospective evaluations," Journal of Business Research, Elsevier, vol. 67(7), pages 1522-1529.
    17. Kaplan, Andreas M. & Haenlein, Michael, 2011. "Two hearts in three-quarter time: How to waltz the social media/viral marketing dance," Business Horizons, Elsevier, vol. 54(3), pages 253-263, May.
    18. Ketelaar, Paul E. & Janssen, Loes & Vergeer, Maurice & van Reijmersdal, Eva A. & Crutzen, Rik & van ‘t Riet, Jonathan, 2016. "The success of viral ads: Social and attitudinal predictors of consumer pass-on behavior on social network sites," Journal of Business Research, Elsevier, vol. 69(7), pages 2603-2613.
    19. Maria Colurcio & Angela Caridà, 2014. "Gli effetti cognitivi, comportamentali ed economici del viral marketing," MERCATI E COMPETITIVITÀ, FrancoAngeli Editore, vol. 2014(1), pages 85-101.
    20. Remondino, Marco, 2011. "Word-Of-Mouth Marketing And Enterprise Strategies: A Bottom-Up Diffusion Model," Annals of Spiru Haret University, Economic Series, Universitatea Spiru Haret, vol. 2(2), pages 101-105.

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