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Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?


  • Jan van der Borg

    () (Department of Economics, University Of Venice C� Foscari)


The principal scope of this paper is to reconstruct the chain-of-command that regards the implementation of a regional tourism development strategy, in particular the tourism marketing policy. Starting point of the analysis was the assumption that the quality of the governance of these organisations is one of the factors that may explain the success of a tourist destination. Thereto, an international comparative study into the role of the organizational structure, of organizing capacity and of governance on the effectiveness of tourism promotion and territorial marketing was organised. By comparing four different case studies, Catalunya (E), Rhone-Alpes (F), Scotland (UK) and Trentino (I), worst and best practices have been identified, and an answer to the question whether there exists such a thing as an ideally structured organisation that deals with territorial and tourism marketing at the regional level has been sought.

Suggested Citation

  • Jan van der Borg, 2008. "Place Marketing, Governance and Tourism Development. Or How to Design the Perfect Regional Tourist Board?," Working Papers 2008_04, Department of Economics, University of Venice "Ca' Foscari".
  • Handle: RePEc:ven:wpaper:2008_04

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    References listed on IDEAS

    1. Suri, Vivek & Chapman, Duane, 1998. "Economic growth, trade and energy: implications for the environmental Kuznets curve," Ecological Economics, Elsevier, vol. 25(2), pages 195-208, May.
    2. Antle, John M & Heidebrink, Gregg, 1995. "Environment and Development: Theory and International Evidence," Economic Development and Cultural Change, University of Chicago Press, vol. 43(3), pages 603-625, April.
    3. Andrew D. Foster & Mark R. Rosenzweig, 2003. "Economic Growth and the Rise of Forests," The Quarterly Journal of Economics, Oxford University Press, vol. 118(2), pages 601-637.
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    More about this item


    Tourism Marketing; Governance; Regional Tourist Organisations; Tourism Policy;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • L88 - Industrial Organization - - Industry Studies: Services - - - Government Policy
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R11 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - General Regional Economics - - - Regional Economic Activity: Growth, Development, Environmental Issues, and Changes
    • R58 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Regional Government Analysis - - - Regional Development Planning and Policy

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