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Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma

Author

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  • Sukran KARACA

    (Cumhuriyet Universitesi, Turizm Isletmeciligi ve Otelcilik Yuksekokulu)

Abstract

Teknolojideki hizli gelismeler, dogal kaynaklarin bilincsizce kullanilmasi buyuk bir cevre kirliligine neden olmustur. Doga ve insanoglu her zaman ic ice gecmis oldugu icin doganin gelecegine iliskin endiseler insanlik acisindan gelecek korkusunu da beraberinde getirmektedir. Bu nedenle tuketiciler giderek daha az kirlilik yaratan, atiklari azaltan, daha fazla geri donusum saglayan yenilenebilir kaynaklarin uretimde daha fazla kullanimini ve urunlerin eko sistem icinde daha guvenli olmasini talep etmektedirler. Bu calismada, cevre bilincini ve cevreye duyarli urunleri kullanma egilimlerini belirlemek amaciyla Sivas ilinde yasayan 362 kisiye yuz yuze anket uygulanmistir. Bireylerin demografik ozellikleri ile cevre bilinci ve cevreye duyarli urun bilinci arasinda istatistiki acidan fark olup olmadiginin analizinde t testi uygulanmis ve ayrica likert olcekli sorular icin faktor analizi ile sorularin gruplama bicimleri arastirilmistir. Calismada, Sivas ili halkinin cevreye bilincli ve cevre dostu urunleri kullanmaya duyarli olduklari sonucuna varilmistir.

Suggested Citation

  • Sukran KARACA, 2013. "Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 99-111.
    • Handle: RePEc:ege:journl:v:13:y:2013:i:1:p:99-111
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    Cited by:

    1. Ibrahim Halil Seyrek & Meryem Gul, 2017. "Factors Affecting Green Purchasing Behavior: A Study of Turkish Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(1), pages 306-319, January.

    More about this item

    Keywords

    Yesil pazarlama; yesil urun; cevre dostu urun; yesil tuketici.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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