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Factors Affecting Green Purchasing Behavior: A Study of Turkish Consumers

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  • Ibrahim Halil Seyrek
  • Meryem Gul

Abstract

It is very important to protect our environment while satisfying the needs of consumers with an ever-increasing variety of products and services. In order to guarantee a sustainable economic growth and protect the environment, many consumers and producers realized the importance of environmentally sensitive marketing efforts. In order to realize the potential benefits of green marketing efforts, it is important to understand which factors affect the consumers’ purchasing behavior of green products. In this study, based on data collected from a sample of 410 consumers living in the city of Gaziantep in Turkey, we studied factors affecting the consumers’ green purchasing behavior. As a result of t tests, ANOVA and multiple regression analysis performed, we found that the factors, environmentalism, behaving economically and knowledge have all significant and positive effects on green purchasing behavior. Also, green purchasing behavior of consumers change based on their age group and income level. On the other hand, gender doesn’t have a significant effect on green purchasing behavior.

Suggested Citation

  • Ibrahim Halil Seyrek & Meryem Gul, 2017. "Factors Affecting Green Purchasing Behavior: A Study of Turkish Consumers," International Journal of Academic Research in Business and Social Sciences, Human Resource Management Academic Research Society, International Journal of Academic Research in Business and Social Sciences, vol. 7(1), pages 306-319, January.
    • Handle: RePEc:hur:ijarbs:v:7:y:2017:i:1:p:306-319
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    References listed on IDEAS

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    1. Sukran KARACA, 2013. "Tuketicilerin Yesil Urunlere Iliskin Tutumlarinin Incelenmesine Yonelik Bir Arastirma," Ege Academic Review, Ege University Faculty of Economics and Administrative Sciences, vol. 13(1), pages 99-111.
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    Cited by:

    1. Irene C. Kamenidou & Spyridon A. Mamalis & Stavros Pavlidis & Evangelia-Zoi G. Bara, 2019. "Segmenting the Generation Z Cohort University Students Based on Sustainable Food Consumption Behavior: A Preliminary Study," Sustainability, MDPI, vol. 11(3), pages 1-22, February.
    2. Irene (Eirini) Kamenidou & Aikaterini Stavrianea & Evangelia-Zoi Bara, 2020. "Generational Differences toward Organic Food Behavior: Insights from Five Generational Cohorts," Sustainability, MDPI, vol. 12(6), pages 1-25, March.
    3. Salma Khalil & Ayman Ismail & Seham Ghalwash, 2021. "The Rise of Sustainable Consumerism: Evidence from the Egyptian Generation Z," Sustainability, MDPI, vol. 13(24), pages 1-25, December.
    4. George Hove & Thomas Rathaha, 2021. "The Extent Green Marketing Has Been Embraced in the Construction Industry - Employee Perspective in Zimbabwe," International Business Research, Canadian Center of Science and Education, vol. 14(6), pages 1-78, June.
    5. Wadhah Abualfaraa & Mohammed AlManei & Rashmeet Kaur & Ahmed Al-Ashaab & Patrick McLaughlin & Konstantinos Salonitis, 2022. "A Synergetic Framework for Green and Lean Manufacturing Practices in SMEs: Saudi Arabia Perspective," Sustainability, MDPI, vol. 15(1), pages 1-33, December.
    6. Mousa Pazhuhan & Ali Soltani & Mostafa Ghadami & Saeed Zanganeh Shahraki & Luca Salvati, 2022. "Environmentally friendly behaviors and commuting patterns among tertiary students: the case of University of Tehran, Iran," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(5), pages 7435-7454, May.

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