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Brands in Motion: How frictions shape multinational production

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  • Mayer, Thierry
  • Head, Keith

Abstract

We use disaggregated data on car assembly and trade to estimate a model of multinational production. Our framework delineates four theory-based specifications under which all frictions relevant to multinational production can be structurally estimated. In addition to the trade costs and multinational production frictions emphasized in past work, we incorporate a third friction: regardless of production origin, it is more difficult to make sales in markets that are geographically separated from the brand's headquarters. The estimation transparently recovers internally consistent estimates of each type of friction cost. With structural parameters in hand, we investigate the consequences of three trade integration experiments: TPP, TTIP, and Brexit. We show that each type of friction makes a qualitative and quantitative difference in the reallocation of production caused by economic integration.

Suggested Citation

  • Mayer, Thierry & Head, Keith, 2015. "Brands in Motion: How frictions shape multinational production," CEPR Discussion Papers 10797, C.E.P.R. Discussion Papers.
  • Handle: RePEc:cpr:ceprdp:10797
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    Keywords

    Cars; Gravity; Multinational production model; Regional integration; Structural estimation;
    All these keywords.

    JEL classification:

    • F1 - International Economics - - Trade

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