IDEAS home Printed from https://ideas.repec.org/a/hmm/journl/v2y2012i1p25-33.html
   My bibliography  Save this article

Rethinking The Prevention Innovation In The Hispanic Culture

Author

Listed:
  • MOLDOVAN, Mihaela

Abstract

In 1997, due to high rates of diabetes and increasing treatment and management costs, the Centers for Disease Control and Prevention (CDC) introduced the largest national campaign to prevent diabetes. Despite the wide availability and accessibility of campaign materials and information, Hispanics still lack awareness and knowledge about healthy behaviors to prevent diabetes and fail to adopt physical activity and healthy eating habits as part of their daily routine. This proposal will focus on the re-invention and re-introduction of the health fair and other demonstrations as health promotion resources in areas with large number of Hispanic population. This report will highlight a hypothetical health campaign among Hispanics. The diffusion of innovations theory will serve as the foundation for developing this campaign.

Suggested Citation

  • MOLDOVAN, Mihaela, 2012. "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 25-33, May.
    • Handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:25-33
    as

    Download full text from publisher

    File URL: http://holisticmarketingmanagement.ro/RePEc/hmm/v1i1/5/6.pdf
    Download Restriction: no
    ---><---

    More about this item

    Keywords

    diffusion of innovation; social change; hispanic culture; health fair;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

    Statistics

    Access and download statistics

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:25-33. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: Theodor Valentin Purcarea (email available below). General contact details of provider: http://holisticmarketingmanagement.ro .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.