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Rethinking The Prevention Innovation In The Hispanic Culture


  • MOLDOVAN, Mihaela


In 1997, due to high rates of diabetes and increasing treatment and management costs, the Centers for Disease Control and Prevention (CDC) introduced the largest national campaign to prevent diabetes. Despite the wide availability and accessibility of campaign materials and information, Hispanics still lack awareness and knowledge about healthy behaviors to prevent diabetes and fail to adopt physical activity and healthy eating habits as part of their daily routine. This proposal will focus on the re-invention and re-introduction of the health fair and other demonstrations as health promotion resources in areas with large number of Hispanic population. This report will highlight a hypothetical health campaign among Hispanics. The diffusion of innovations theory will serve as the foundation for developing this campaign.

Suggested Citation

  • MOLDOVAN, Mihaela, 2012. "Rethinking The Prevention Innovation In The Hispanic Culture," Holistic Marketing Management Journal, Holistic Marketing Management, vol. 2(1), pages 25-33, May.
  • Handle: RePEc:hmm:journl:v:2:y:2012:i:1:p:25-33

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    diffusion of innovation; social change; hispanic culture; health fair;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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