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Xperience Measurement Program

In: Customer Xperience Leadership A Blueprint to Maximize Performance

Author

Listed:
  • Chezy Ofir
  • Nadav Goldschmidt

Abstract

Peter Drucker once said, “What gets measured, gets done.” It goes even further. What gets measured is important, can be managed effectively, and can be improved. An effective customer experience measurement program is a key factor in consistently delivering a great experience. It tracks, collects, and measures the customer experience three-hundred-and-sixty degrees from the first encounter till the customer churn. It checks expectations, feelings, and perceptions of the service provided. Once that information is assembled, actionable insights can be extracted to effectively revamp the organizational system, develop people’s skills, and upgrade the customer experience…

Suggested Citation

  • Chezy Ofir & Nadav Goldschmidt, 2024. "Xperience Measurement Program," World Scientific Book Chapters, in: Customer Xperience Leadership A Blueprint to Maximize Performance, chapter 13, pages 201-225, World Scientific Publishing Co. Pte. Ltd..
  • Handle: RePEc:wsi:wschap:9789811264092_0013
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    More about this item

    Keywords

    Customer Experience; Service-Leadership; Service-Related Technology (IOT; AI; AR); Hyper-Personalization; Customer Profitability; Measuring Experiences; Customer Journey; Customer Analytics; Human-experience; Self-Service;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • M1 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration

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