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Research On Behaviors Of Government'S Tourism Marketing


  • Quian, Shan

    (Wuhan University of Technology, Management College, China)


Tourism has become one of the world's largest industries with broad prospects and large industrial scale. In tourism marketing, planning and packaging the image of destinations, promotion, and participating in nonprofit marketing have become inevitable choice of all levels of governments. This paper firstly discusses inevitability and necessity of government tourism marketing, and then analyzing their roles. On these basis, paper discusses the strategy of the implementation of government tourism marketing, respectively, promoting the image, location, destination organization, and information technology support.

Suggested Citation

  • Quian, Shan, 2010. "Research On Behaviors Of Government'S Tourism Marketing," UTMS Journal of Economics, University of Tourism and Management, Skopje, Macedonia, vol. 1(1), pages 99-106.
  • Handle: RePEc:ris:utmsje:0009

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    References listed on IDEAS

    1. Correia, Antonia & Oom do Valle, Patricia & Moco, Claudia, 2007. "Modeling motivations and perceptions of Portuguese tourists," Journal of Business Research, Elsevier, vol. 60(1), pages 76-80, January.
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    Cited by:

    1. Mehmet Ergul & Colin Johnson & Ali Sukru Cetinkaya & Jale Boga Robertson, 2011. "An Exploratory Study Linking Turkish Regional Food with Cultural Destinations," Academica Turistica - Tourism and Innovation Journal, University of Primorska Press, vol. 4(2), pages 101-109.

    More about this item


    Tourism; Marketing; Government; Strategic Behavior;

    JEL classification:

    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing


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