Global Product Policy Decisions: Developing New Products For Global Markets
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KeywordsAdaptation; Core-product approach; Customization; Extension; Invention; Standardization; Product Characteristics; Communication Strategy;
All these keywords.
- L20 - Industrial Organization - - Firm Objectives, Organization, and Behavior - - - General
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- O20 - Economic Development, Innovation, Technological Change, and Growth - - Development Planning and Policy - - - General
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