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Publicity in Mobile and Social Media

Author

Listed:
  • Attila Endre Simay

    (Institute of Marketing and Media, Corvinus University of Budapest, Hungary)

  • Mirkó Gáti

    (Institute of Marketing and Media, Corvinus University of Budapest, Hungary)

Abstract

The twenty-first century brought with it the proliferation of new media. We carry mobile devices and smartphones with us nearly everywhere we go. Constantly hooked up to the world by these tools, the bigger question is why we are sometimes not available. Our personal networks have partly migrated to online social networks, and new networks now penetrate our everyday lives in the digital sphere. In this online survey research, the authors searched for insights into how important smartphones and Facebook, the most popular social media site in Hungary, have become in people’s lives. The kinds of attitudes that characterise the use of these tools were analysed, especially in the case of privacy and the use of personal data. The aim of this research – by establishing the actual situation – is to show how modern media, publicity, and privacy are linked, and how people reveal themselves by their constant media presence.

Suggested Citation

  • Attila Endre Simay & Mirkó Gáti, 2019. "Publicity in Mobile and Social Media," Society and Economy, Akadémiai Kiadó, Hungary, vol. 41(2), pages 193-210, June.
    • Handle: RePEc:aka:soceco:v:41:y:2019:i:2:p:193-210
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    References listed on IDEAS

    as
    1. Ágnes Veszelszki, 2018. "Like Economy: What is the Economic Value of Likes?," Society and Economy, Akadémiai Kiadó, Hungary, vol. 40(3), pages 417-429, September.
    2. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    3. Kaplan, Andreas M. & Haenlein, Michael, 2010. "Users of the world, unite! The challenges and opportunities of Social Media," Business Horizons, Elsevier, vol. 53(1), pages 59-68, January.
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    More about this item

    Keywords

    involvement; mobile media; privacy; publicity; smartphone; social media;
    All these keywords.

    JEL classification:

    • M15 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - IT Management
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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