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Marketing and RFID

Author

Listed:
  • Bohumír Štědroň
  • Václav Malý

Abstract

The article deals with the connection between marketing and RFID, which represents the new technological phenomenon. The forecast until 2015 is presented, using american sources.

Suggested Citation

  • Bohumír Štědroň & Václav Malý, 2008. "Marketing and RFID," Ekonomika a Management, University of Economics, Prague, vol. 2008(2).
  • Handle: RePEc:prg:jnleam:v:2008:y:2008:i:2:id:25
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    More about this item

    Keywords

    marketing; forecast; nová ekonomika; new ekonomy; prognóza; RFID;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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