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The Importance of Green Supply Chain Management and Its Role in Marketing Management

Author

Listed:
  • Moujan Shahriarpour

    (Master of Industrial Management, Kar University, Ghazvin Branch, Ghazvin, Iran,)

  • Akbar Alam Tabriz

    (Industrial Management, Faculty of Management and Accounting, Shahid Beheshit University, Tehran, Iran.)

Abstract

Supply chain is a network of organizations that in connection with those upstream to downstream are involved in the processes and activities and they produce value to the final customer in the goods and provided services. This subject on its own figured new challenges out for them. The chain management is offering a complex of methods used in integrating the providers, producers, barns and stores in order to produce and offer the intended products on a specified amount, in a certain time and in a specified place. This caused the whole chain expenses be decreased, in addition the customers' needs be met with high service level. In this study, first of all the history of the emergence of supply chain and continue to components and elements and how the evolution of the green supply chain management will be discussed. The aim of this issues and literature related to green supply chain and understand its importance in the production of goods for all researchers, manufacturers and marketing.

Suggested Citation

  • Moujan Shahriarpour & Akbar Alam Tabriz, 2017. "The Importance of Green Supply Chain Management and Its Role in Marketing Management," International Journal of Economics and Financial Issues, Econjournals, vol. 7(3), pages 265-269.
    • Handle: RePEc:eco:journ1:2017-03-34
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    References listed on IDEAS

    as
    1. Bruce C. Arntzen & Gerald G. Brown & Terry P. Harrison & Linda L. Trafton, 1995. "Global Supply Chain Management at Digital Equipment Corporation," Interfaces, INFORMS, vol. 25(1), pages 69-93, February.
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    More about this item

    Keywords

    Supply Chain; Green Supply Chain Management; Marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • R41 - Urban, Rural, Regional, Real Estate, and Transportation Economics - - Transportation Economics - - - Transportation: Demand, Supply, and Congestion; Travel Time; Safety and Accidents; Transportation Noise

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