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The Competitive Positionig Of The Sme'S On The Market

Author

Listed:
  • Pop (Bandi) Ramona

    (Universitatea Transilvania Brasov, Stiinte Economice si Administrarea Afacerilor)

Abstract

Having in view at the same time the possibilities identified for the development of the competitivity of the Romanian SMEs in order to face the new challengens and the use of the opportunities to operate on the inner market as well as the on the level of the European Union, the strategy has in view a series of measures and actions that are connected to a series of priorities. These priorities and related actions were established on basis of the present-day situation of the SMEs carried out by the ANIMMC. According to the position of the SMEs on the market,. these can choose different types of marketing strategies with the aim of attaining in a certain period of time of the objectives established and at the same time their consolidation on the market.

Suggested Citation

  • Pop (Bandi) Ramona, 2011. "The Competitive Positionig Of The Sme'S On The Market," Annals of Faculty of Economics, University of Oradea, Faculty of Economics, vol. 1(2), pages 770-773, December.
    • Handle: RePEc:ora:journl:v:1:y:2011:i:2:p:770-773
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    File URL: http://anale.steconomiceuoradea.ro/volume/2011/n2/111.pdf
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    More about this item

    Keywords

    SME's; competitive; integration; marketing strategies;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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