Using The Theory Of Technology Acceptance Model To Explain Teenagers' Adoption Of Smartphones In Transylvania
In Romania the mobile phones has been adopted rapidly, and the newer generation of these devices, the smartphones follow the same pattern. The main purpose of the research is to study the smartphone adoption process among teenagers from the 1st Macro-region in Romania. The originality of this paper is to study a very special and vulnerable market segment such as teenagers. In our study, we test a simplified Technology Acceptance Model on a convenience sample, which contains 1,864 questionnaires, collected online. According to the results, in the high school students market, the smartphone penetration is 60%, higher than in case of other age and educational groups. We found that perceived usefulness of these devices is influenced both by social norms and behavioral control while perceived enjoyment is not. The results also show that the teenagers use smart phones from a utilitarian necessity not a hedonic one. The model was tested on a convenience sample; therefore the results cannot be generalized. The proposed technological acceptance model is not perfectly suited for teenagers. In a further research we should proposed a specific model for them. From the practical viewpoint, the teenagers represent a new generation, which should be called “a smartphone generation”. They represent a real market for the smartphone producers.
Volume (Year): (2012)
Issue (Month): ()
|Contact details of provider:|| Postal: |
Phone: 004 0264 599170
Fax: 004 0264 590110
Web page: http://www.tbs.ubbcluj.ro/
More information through EDIRC
When requesting a correction, please mention this item's handle: RePEc:bbn:journl:2012_1_1_alt. See general information about how to correct material in RePEc.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: (Cornelia Pop)
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If references are entirely missing, you can add them using this form.
If the full references list an item that is present in RePEc, but the system did not link to it, you can help with this form.
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your profile, as there may be some citations waiting for confirmation.
Please note that corrections may take a couple of weeks to filter through the various RePEc services.