General Elements Of Market Analysis For Customer Selection Criteria Using Existing Automotive Sales Databases
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References listed on IDEAS
- Ming-Hui Huang & Roland T. Rust, 2021. "A strategic framework for artificial intelligence in marketing," Journal of the Academy of Marketing Science, Springer, vol. 49(1), pages 30-50, January.
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More about this item
Keywords
strategy; procedure; customer recruitment; artificial intelligence; sales market; automotive client database;All these keywords.
JEL classification:
- M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
- M21 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Economics - - - Business Economics
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