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Using Discriminant Analysis In Relationship Marketing

Author

Listed:
  • Iacob Catoiu

    (Academy Of Economic Studies Bucharest Romania)

  • Mihai Èšichindelean

    (Lucian Blaga University Sibiu Romania)

  • Simona Vinerean

    (Lucian Blaga University Sibiu Romania)

Abstract

The purpose of the present paper is to describe and apply discriminant analysis withina relationship marketing context. The paper is structured into two parts; the first part contains aliterature review regarding the value chain concept and the dimensions it is built on, while thesecond part includes the results of applying discriminant analysis on several value chaindimensions. The authors have considered the client-company relationships of the gas-station marketas proper for studying the differences between gas-stations based on relational dimensions, suchas: perceived value and satisfaction.

Suggested Citation

  • Iacob Catoiu & Mihai Èšichindelean & Simona Vinerean, 2013. "Using Discriminant Analysis In Relationship Marketing," Annales Universitatis Apulensis Series Oeconomica, Faculty of Sciences, "1 Decembrie 1918" University, Alba Iulia, vol. 2(15), pages 1-36.
  • Handle: RePEc:alu:journl:v:2:y:2013:i:15:p:36
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    More about this item

    Keywords

    relationship marketing; discriminant analysis; value chain; perceived value; satisfaction;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • C31 - Mathematical and Quantitative Methods - - Multiple or Simultaneous Equation Models; Multiple Variables - - - Cross-Sectional Models; Spatial Models; Treatment Effect Models; Quantile Regressions; Social Interaction Models

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