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Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations


  • Enke, Margit
  • Reimann, Martin


Global agierende Publikumsgesellschaften werden zunehmend mit dem spezifischen Verhalten einer kulturell diversen Investorenöffentlichkeit konfrontiert. Vor diesem Hintergrund werden in vorliegender Publikation entsprechende Hypothesen in Bezug auf ausgewählte kulturell bedingte Probleme an der Schnittstelle zwischen Investor-Relations-Managern und institutionellen Investoren erarbeitet. Dabei wird der Kommunikations- und Informationsprozess beider Seiten anhand des Stimulus-Organismus-Reaktions-Modells des Kaufverhaltens dargestellt.

Suggested Citation

  • Enke, Margit & Reimann, Martin, 2003. "Kulturell bedingtes Investorenverhalten: Ausgewählte Probleme des Kommunikations- und Informationsprozesses der Investor relations," Freiberg Working Papers 2003,08, TU Bergakademie Freiberg, Faculty of Economics and Business Administration.
  • Handle: RePEc:zbw:tufwps:200308

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    References listed on IDEAS

    1. De Bondt, Werner F M & Thaler, Richard H, 1990. "Do Security Analysts Overreact?," American Economic Review, American Economic Association, vol. 80(2), pages 52-57, May.
    2. Terrance Odean, 1998. "Are Investors Reluctant to Realize Their Losses?," Journal of Finance, American Finance Association, vol. 53(5), pages 1775-1798, October.
    3. Puri, Manju, 1996. "Commercial banks in investment banking Conflict of interest or certification role?," Journal of Financial Economics, Elsevier, vol. 40(3), pages 373-401, March.
    4. Shlomo Benartzi & Richard H. Thaler, 1995. "Myopic Loss Aversion and the Equity Premium Puzzle," The Quarterly Journal of Economics, Oxford University Press, vol. 110(1), pages 73-92.
    5. Alfred Lehar & Otto Randl, 2006. "Chinese Walls in German Banks," Review of Finance, European Finance Association, vol. 10(2), pages 301-320.
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    More about this item


    Investorenverhalten; Investor Relations; Verhaltenswissenschaftliche Finanztheorie; Deskriptive Entscheidungstheorie; Globales Konsumentenverhalten; Stimulus-Organismus-Reaktions-Modell; Interkulturelle Kommunikation; Investor Behavior; Investor Relations; Behavioral Finance; Descriptive Decision Theory; Global Consumer Behavior; Stimulus-Organism-Response-Model; Intercultural Communication;

    JEL classification:

    • D80 - Microeconomics - - Information, Knowledge, and Uncertainty - - - General
    • F23 - International Economics - - International Factor Movements and International Business - - - Multinational Firms; International Business
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • Z10 - Other Special Topics - - Cultural Economics - - - General


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