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Public marketing in supporting the tourist destinations

Author

Listed:
  • Grigorescu, Adriana
  • Balalia, Alina Elena

Abstract

National policies and public marketing of destinations should cover measures on broadening the supply of travel agencies, on intensifying promotion actions for the offered touristic product. In order to achieve this, it is necessary to choose modern means of promotion so that tourists remain informed on existing and available accommodation, accommodation rates, recreation and entertainment means, booking and payment methods. This paper aims to discuss about a suitable public marketing in the way of supporting the tourist destinations.

Suggested Citation

  • Grigorescu, Adriana & Balalia, Alina Elena, 2009. "Public marketing in supporting the tourist destinations," MPRA Paper 25023, University Library of Munich, Germany, revised 2010.
  • Handle: RePEc:pra:mprapa:25023
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    File URL: https://mpra.ub.uni-muenchen.de/25023/1/MPRA_paper_25023.pdf
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    More about this item

    Keywords

    tourism; tourist destinations; marketing; public marketing; tourism marketing; sustainable development; national policies;

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • H50 - Public Economics - - National Government Expenditures and Related Policies - - - General
    • M10 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Business Administration - - - General

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