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Collaboration between Consumers and Companies in Generating Ideas for Product Development

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  • Antoniya Boykova

    (University of Economics – Varna)

Abstract

The development of modern society and the achievements in the field of technologies have led to changes in the interaction between companies and consumers. Nowadays, companies and organizations can use Internet technologies in order to reach their customers in a new and different way. This paper dwells on a research of the forms of cooperation between companies and consumers within the framework of digital domain in the foodstuff manufacturing sector in Bulgaria. The research aims to demonstrate how companies can improve the contact with their consumers by using innovative online platforms for generation of ideas thus creating new and differentiated products meeting the expectations of customers. These platforms allow business organizations to interact with their consumers and make them committed to their business. The present article is funded under Project №182/2016.

Suggested Citation

  • Antoniya Boykova, 2017. "Collaboration between Consumers and Companies in Generating Ideas for Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 74-82, July.
    • Handle: RePEc:aes:icmbdj:v:1:y:2017:i:1:p:74-82
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    References listed on IDEAS

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    1. Marco Pierantonelli & Andrea Perna & Gian Luca Gregori, 2015. "Interaction between Firms in New Product Development," International Conference on Marketing and Business Development Journal, The Bucharest University of Economic Studies, vol. 1(1), pages 144-152, July.
    2. Baraldi, Enrico & Gressetvold, Espen & Harrison, Debbie, 2012. "Resource interaction in inter-organizational networks: Foundations, comparison, and a research agenda," Journal of Business Research, Elsevier, vol. 65(2), pages 266-276.
    3. Henri Simula & Mervi Vuori, 2012. "Benefits And Barriers Of Crowdsourcing In B2b Firms: Generating Ideas With Internal And External Crowds," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 16(06), pages 1-19.
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    More about this item

    Keywords

    marketing; ideas; innovation; ideas generation platforms.;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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