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Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente

Author

Listed:
  • Cristobal Fernandez Robin
  • Jorge Cea Valencia
  • Paulina Santander
  • Roberto Melo Orrego

Abstract

The present study aims to identify the main motivations of people deciding their holiday destinations within the special interest tourism in Chile's central coast. The methodology was an exploratory qualitative phase through in-depth interviews and a second quantitative stage conclusive where the main findings and recommendations of this study were obtained. The results suggest offering family-oriented activities and increased cultural offerings.

Suggested Citation

  • Cristobal Fernandez Robin & Jorge Cea Valencia & Paulina Santander & Roberto Melo Orrego, 2015. "Special Interest Tourism: Market Research Of Motivation From A Customer, Turismo De Intereses Especiales: Investigacion De Mercado Sobre Las Motivaciones Desde La Perspectiva Del Cliente," Revista Internacional Administracion & Finanzas, The Institute for Business and Finance Research, vol. 8(1), pages 51-68.
    • Handle: RePEc:ibf:riafin:v:8:y:2015:i:1:p:51-68
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    More about this item

    Keywords

    Special Interest Tourism; Motivation; Market Research; Multivariate Analysis; Marketing;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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