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Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?

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  • Kiefer, Stephanie

Abstract

Die vorliegende Studie untersucht, welche Komponenten der Dienstleistungsqualität einen Einfluss auf die Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen haben. Für diese Untersuchung wird ein Strukturgleichungsmodell aufgestellt und das Partial Least Squares-Verfahren angewandt. Die Daten für die Studie wurden anhand einer deutschlandweiten Onlinebefragung erhoben, an der 464 Mitglieder aus 110 verschiedenen Reitvereinen teilgenommen haben. Die Studie kommt zu dem Ergebnis, dass die Faktoren Angebotsbreite, Anlage, Preis/Leistung, Vereinsführung und Vereinskultur einen signifikanten Einfluss auf die Gesamtzufriedenheit der Vereinsmitglieder haben. Die Vereinskultur hat dabei den stärksten Einfluss. Darüber hinaus beeinflusst die Gesamtzufriedenheit das Weiterempfehlungsverhalten signifikant positiv und das Austrittsverhalten signifikant negativ.

Suggested Citation

  • Kiefer, Stephanie, 2013. "Aufs richtige Pferd setzen! Welche Faktoren beeinflussen Zufriedenheit und Verhaltensabsichten von Mitgliedern in deutschen Reitvereinen?," Discussion Papers of the Institute for Organisational Economics 8/2013, University of Münster, Institute for Organisational Economics.
  • Handle: RePEc:zbw:umiodp:82013
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    1. Kiefer, Stephanie, 2012. "Untersuchung von Indikatoren zur Qualitätsmessung von Reitschulen in Deutschland," Discussion Papers of the Institute for Organisational Economics 4/2012, University of Münster, Institute for Organisational Economics.
    2. Brady, Michael K. & Robertson, Christopher J., 2001. "Searching for a consensus on the antecedent role of service quality and satisfaction: an exploratory cross-national study," Journal of Business Research, Elsevier, vol. 51(1), pages 53-60, January.
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    JEL classification:

    • A12 - General Economics and Teaching - - General Economics - - - Relation of Economics to Other Disciplines
    • C12 - Mathematical and Quantitative Methods - - Econometric and Statistical Methods and Methodology: General - - - Hypothesis Testing: General
    • C83 - Mathematical and Quantitative Methods - - Data Collection and Data Estimation Methodology; Computer Programs - - - Survey Methods; Sampling Methods
    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing
    • L83 - Industrial Organization - - Industry Studies: Services - - - Sports; Gambling; Restaurants; Recreation; Tourism

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