IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i12p9842-d1175421.html
   My bibliography  Save this article

Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility

Author

Listed:
  • Azilah Kasim

    (Langkawi International Tourism and Hospitality (LITH) Research Center, School of Tourism Hospitality and Event Management, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Siti Noormala Jailani

    (Langkawi International Tourism and Hospitality (LITH) Research Center, School of Tourism Hospitality and Event Management, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Muhammad Fauzi Mokhtar

    (Langkawi International Tourism and Hospitality (LITH) Research Center, School of Tourism Hospitality and Event Management, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Jasmine Zea Raziah Radha Rashid Radha

    (Hospitality Industry Management, Nakhon Si Tammarat Rajabhat University, Nakhon Si Thammarat 80280, Thailand)

  • Bussalin Khuadthong

    (Hospitality Industry Management, Nakhon Si Tammarat Rajabhat University, Nakhon Si Thammarat 80280, Thailand)

  • Maebel Leong Sai Fong

    (Tourism Development Section, Langkawi Development Authority, Kubang Pasu 07000, Malaysia)

Abstract

This paper examines community as the consumer of community-related corporate social responsibility (CSR). It empirically investigates the critical success factors of CSR within the context of tourism from the community perspective because, for CSR activities that are targeted towards them, understanding their perspective could not be more necessary. The study narrowed the gap of knowledge by testing twelve critical success factors proposed in the literature on 267 target respondents in Langkawi, Malaysia and analysed the data using PLS. The sample was drawn using a qualifying question from communities known to have participated in previous hotel CSR activities. The findings revealed that, from a community standpoint, just four of the recommended twelve variables were crucial to the performance of community-related CSR in Langkawi’s hotel industry. These variables were general community development, law and social norms, project management committee, and financial preparedness. The findings provide theoretical as well as managerial implications, which are explained in the later sections of the paper.

Suggested Citation

  • Azilah Kasim & Siti Noormala Jailani & Muhammad Fauzi Mokhtar & Jasmine Zea Raziah Radha Rashid Radha & Bussalin Khuadthong & Maebel Leong Sai Fong, 2023. "Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility," Sustainability, MDPI, vol. 15(12), pages 1-26, June.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9842-:d:1175421
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/12/9842/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/15/12/9842/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Anat Anaqie Zahidy & Shahryar Sorooshian & Zahidy Abd Hamid, 2019. "Critical Success Factors for Corporate Social Responsibility Adoption in the Construction Industry in Malaysia," Sustainability, MDPI, vol. 11(22), pages 1-24, November.
    2. John Hulland, 1999. "Use of partial least squares (PLS) in strategic management research: a review of four recent studies," Strategic Management Journal, Wiley Blackwell, vol. 20(2), pages 195-204, February.
    3. Mohammad Reza Jalilvand & Javad Khazaei Pool & Hadi Balouei Jamkhaneh & Reihaneh Alsadat Tabaeeian, 2018. "Total quality management, corporate social responsibility and entrepreneurial orientation in the hotel industry," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 14(3), pages 601-618, September.
    4. Wei Peng & Baogui Xin & Yekyung Kwon, 2019. "Optimal Strategies of Product Price, Quality, and Corporate Environmental Responsibility," IJERPH, MDPI, vol. 16(23), pages 1-24, November.
    5. Donna M. Carlon & Alexis Downs, 2014. "Stakeholder Valuing: A Process for Identifying the Interrelationships between Firm and Stakeholder Attributes," Administrative Sciences, MDPI, vol. 4(2), pages 1-18, May.
    6. Lucas Inacio Santos & Rosley Anholon & Dirceu Silva & Carlos Raul Etulain & Vasco Sanchez Rodrigues & Walter Leal Filho, 2022. "Corporate social responsibility projects: critical success factors for better performance of Brazilian companies and guidelines to qualify professionals and entrepreneurs," International Entrepreneurship and Management Journal, Springer, vol. 18(4), pages 1685-1706, December.
    7. Farmaki, Anna & Farmakis, Panagiotis, 2018. "A stakeholder approach to CSR in hotels," Annals of Tourism Research, Elsevier, vol. 68(C), pages 58-60.
    8. Nursyazwani Mohd Fuzi & Nurul Fadly Habidin & Siti Norhafizan Hibadullah & Sharon Yong Yee Ong, 2017. "CSR practices, ISO 26000 and performance among Malaysian automotive suppliers," Social Responsibility Journal, Emerald Group Publishing Limited, vol. 13(1), pages 203-220, March.
    9. Rosella Carè & Francesco Rania & Riccardo De Lisa, 2020. "Critical Success Factors, Motivations, and Risks in Social Impact Bonds," Sustainability, MDPI, vol. 12(18), pages 1-17, September.
    10. Azilah Kasim & Bussalin Khuadthong & Noormala Jailani & Muhammad Fauzi Mokhtar & Jasmine Zea Raziah Radha Rashid Radha & Maebel Leong, 2022. "The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Chen Zhong, 2023. "An Empirical Study on Technical Resources in Innovative Technologies Based on the Context of Chinese Iron and Steel Enterprises," International Journal of Science and Business, IJSAB International, vol. 25(1), pages 81-92.
    2. Jeehan Awad & Rodrigo Martín‐Rojas, 2024. "Enhancing social responsibility and resilience through entrepreneurship and digital environment," Corporate Social Responsibility and Environmental Management, John Wiley & Sons, vol. 31(3), pages 1688-1704, May.
    3. Michael Owusu-Kyei & Yusheng Kong & Michael Owusu Akomeah & Stephen Owusu Afriyie, 2023. "Assessing the Influence of Total Quality Management on Customer Satisfaction in the Telecom Industry: A TQM–SERVQUAL Perspective," Businesses, MDPI, vol. 3(2), pages 1-21, April.
    4. Azman ISMAIL & Rizal ABU BAKAR & Wan Aishah WAN MOHD NOWALID & Nurul Hayati ADNAN & Mohamad Azhari ABU BAKAR & Syed Shah ALAM, 2014. "Does Career Program Have Effect On Employee Outcomes? Empirical Evidence," Management and Marketing Journal, University of Craiova, Faculty of Economics and Business Administration, vol. 0(2), pages 152-166, November.
    5. Al-Baraa Abdulrahman Al-Mekhlafi & Ahmad Shahrul Nizam Isha & Nicholas Chileshe & Mohammed Abdulrab & Anwar Ameen Hezam Saeed & Ahmed Farouk Kineber, 2021. "Modelling the Relationship between the Nature of Work Factors and Driving Performance Mediating by Role of Fatigue," IJERPH, MDPI, vol. 18(13), pages 1-17, June.
    6. Apriani Soepardi & Pratikto Pratikto & Purnomo Budi Santoso & Ishardita Pambudi Tama & Patrik Thollander, 2018. "Linking of Barriers to Energy Efficiency Improvement in Indonesia’s Steel Industry," Energies, MDPI, vol. 11(1), pages 1-22, January.
    7. Ting Chi & Olabisi Adesanya & Hang Liu & Rebecca Anderson & Zihui Zhao, 2023. "Renting than Buying Apparel: U.S. Consumer Collaborative Consumption for Sustainability," Sustainability, MDPI, vol. 15(6), pages 1-16, March.
    8. Tobias Knabke & Sebastian Olbrich, 2018. "Building novel capabilities to enable business intelligence agility: results from a quantitative study," Information Systems and e-Business Management, Springer, vol. 16(3), pages 493-546, August.
    9. Harmancioglu, Nukhet & Grinstein, Amir & Goldman, Arieh, 2010. "Innovation and performance outcomes of market information collection efforts: The role of top management team involvement," International Journal of Research in Marketing, Elsevier, vol. 27(1), pages 33-43.
    10. Sirén, Charlotta & Kohtamäki, Marko, 2016. "Stretching strategic learning to the limit: The interaction between strategic planning and learning," Journal of Business Research, Elsevier, vol. 69(2), pages 653-663.
    11. Nedkovski, Vojkan & Guerci, Marco & De Battisti, Francesca & Siletti, Elena, 2017. "Organizational ethical climates and employee's trust in colleagues, the supervisor, and the organization," Journal of Business Research, Elsevier, vol. 71(C), pages 19-26.
    12. Gupta, Prashant & Seetharaman, A. & Raj, John Rudolph, 2013. "The usage and adoption of cloud computing by small and medium businesses," International Journal of Information Management, Elsevier, vol. 33(5), pages 861-874.
    13. Asif Khan & Chih-Cheng Chen & Kwanrat Suanpong & Athapol Ruangkanjanases & Santhaya Kittikowit & Shih-Chih Chen, 2021. "The Impact of CSR on Sustainable Innovation Ambidexterity: The Mediating Role of Sustainable Supply Chain Management and Second-Order Social Capital," Sustainability, MDPI, vol. 13(21), pages 1-25, November.
    14. Diego Norena-Chavez, 2022. "Influence of SARS-CoV-2 on the Mediating Effect of Entrepreneurial Passion in the Relationship between Entrepreneurial Self-Efficacy and Innovative Behavior," International Journal of Economics & Business Administration (IJEBA), International Journal of Economics & Business Administration (IJEBA), vol. 0(1), pages 125-139.
    15. von den Driesch, Till & Eva Susanne da Costa, Maika & Christina Flatten, Tessa & Brettel, Malte, 2015. "How CEO experience, personality, and network affect firms' dynamic capabilities," European Management Journal, Elsevier, vol. 33(4), pages 245-256.
    16. Khan, Nawab Ali & Azhar, Mohd & Rahman, Mohd Nayyer & Akhtar, Mohd Junaid, 2022. "Scale development and validation for usage of social networking sites during COVID-19," Technology in Society, Elsevier, vol. 70(C).
    17. Ronak Maroufi, 2016. "The Impact of Teaching Resiliency on Students' Happiness and Defense Style," International Journal of Learning and Development, Macrothink Institute, vol. 6(3), pages 55-66, September.
    18. Teller, Christoph & Kotzab, Herbert & Grant, David B., 2012. "The relevance of shopper logistics for consumers of store-based retail formats," Journal of Retailing and Consumer Services, Elsevier, vol. 19(1), pages 59-66.
    19. Hoon S. Choi & Darrell Carpenter & Myung S. Ko, 2022. "Risk Taking Behaviors Using Public Wi-Fi™," Information Systems Frontiers, Springer, vol. 24(3), pages 965-982, June.
    20. Ziggers, Gerrit Willem & Tjemkes, Brian, 2010. "Dynamics in Inter‐Firm Collaboration: The Impact of Alliance Capabilities on Performance," International Journal on Food System Dynamics, International Center for Management, Communication, and Research, vol. 1(2), pages 1-16.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:12:p:9842-:d:1175421. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.