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The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper

Author

Listed:
  • Azilah Kasim

    (Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Bussalin Khuadthong

    (Hospitality Industry Management, Nakhon Si Thammarat Rajabhat University, Nakhon Si Thammarat 80280, Thailand)

  • Noormala Jailani

    (Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Muhammad Fauzi Mokhtar

    (Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Jasmine Zea Raziah Radha Rashid Radha

    (Langkawi International Tourism and Hospitality (LITH) Research Center, Universiti Utara Malaysia, Sintok 06010, Malaysia)

  • Maebel Leong

    (Tourism Development Section, Langkawi Development Authority, Kubang Pasu 07000, Malaysia)

Abstract

The purpose of this position paper is to present an opinion on the importance of understanding host community perspectives in any community-based corporate social responsibility initiative. A host community is essentially the consumer of any community-based CSR, yet they each have unique cultures, features, needs, and expectations, which may or may not fit a business’s CSR initiative, unless the community perspectives are accounted for prior to the implementation of the CSR project. Focusing on the hotel sector context, the paper develops its position by reviewing supporting literature and highlighting the outcomes of a qualitative case study that involved face-to face semistructured interviews with 15 local opinion leaders who represented several local communities. The paper concludes with a firmer opinion on its position, and it offers some of the implications of its findings.

Suggested Citation

  • Azilah Kasim & Bussalin Khuadthong & Noormala Jailani & Muhammad Fauzi Mokhtar & Jasmine Zea Raziah Radha Rashid Radha & Maebel Leong, 2022. "The Importance of Community Perspectives on Hotel Community-Related CSR: A Position Paper," Sustainability, MDPI, vol. 14(8), pages 1-17, April.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:8:p:4636-:d:792822
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    References listed on IDEAS

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    1. Azilah Kasim & Siti Noormala Jailani & Muhammad Fauzi Mokhtar & Jasmine Zea Raziah Radha Rashid Radha & Bussalin Khuadthong & Maebel Leong Sai Fong, 2023. "Community Perceptions on the Critical Success Factors of Hotels’ Community-Based Corporate Social Responsibility," Sustainability, MDPI, vol. 15(12), pages 1-26, June.

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